Yani specializes in storytelling, creating a character voice for brands, press releases, and research articles. He has built successful pitch decks and story bibles for major feature films, documentaries, and television productions. He has ghostwritten for C-level executives, film and television studio heads, email campaigns, and email correspondence. Yani has a penchant for research, organization, and attention to detail. He brings his process together with a passion for creating genuine, factual works that feel relatable.
Yani’s interests include working on cars, video editing, DIY projects, Legos, and painting. Yani also enjoys and is happy to write about:
Internet and social media trends
DC Comics, TV and DCEU
Kids TV Shows
Bizarre and unusual news stories or trends (and whether or not they are factual or made up)
Yani has been writing in and around the entertainment industry since 2008. Specifically, in film & television, he has served as a writer on an award-winning animated short, an episodic documentary series, a 27-episode industrial use edutainment series, and five feature films.
Yani served as a senior staff writer for a significant Athletic Apparel company. His primary function was to create fresh branding material and updated content. He also assisted in creative direction, story building, and brand awareness campaigns. He was responsible for drafting all press releases and proofing the CEO's and Manufacturing Executive's emails to brand partners, potential clients & talent.
Yani was a senior marketing and writer for a major Construction Group, specializing in Hurricane & Wind damage restoration. He was also responsible for email and written communications between the construction group and the builders with whom they were contracted.
Yani has written hundreds of emails and created letterhead and company copy for dozens of C-suite executives, studio heads, inter-departmental communications, and between studios and A-list, social media talent, and their managers & agents.
Throughout his 18-year career, Yani has written countless emails to meet the respective companies' needs and achieve their goals.