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Emily's specialties cover a wide range of deliverable types and industries. She is particularly focused on SEO, performing her own keyword research and competitive analyses to create content that will rank in the top ten search results of Google. Emily has worked across various retailers and has most recently been focused on fashion and financial spaces. Historically, she has also written content in topic areas like beauty, home appliances, office supplies, sportswear, food delivery, eyewear, home goods, and parenting. She is always willing to dive into new areas of research and is quick to get herself up to speed on new topics and brands.
Emily is interested in writing a variety of different types of content. She often gravitates toward product descriptions, category content, blog articles, and landing page content. While she takes on various topics, she loves writing about fashion, beauty, parenting, home decor, and baby or children's products. Outside of writing, Emily enjoys reading, playing piano, bird-watching, making clay jewelry, watching her favorite television shows, and spending time with her family.
Emily graduated from Hobart and William Smith Colleges in 2015 after completing four years of education. She majored in English with a specialization in Psychoanalysis and Literature. She also double minored in Education and Child Advocacy with a concentration in Special Education.
Emily has helped craft product descriptions, category content, blog articles, and landing page content for the fashion industry. This includes men's fashion, women's fashion, footwear, eyewear, and seasonal style guides. Emily is passionate about fashion herself and is well-versed in the latest trends.
Emily has written for three major financial clients. She has developed content regarding various loans, refinancing, budgeting, wealth management, and much more. Emily understands how financial content must meet EAT (Expertise, Authoritativeness, and Trustworthiness) best practices since it is a YMYL (Your Money, Your Life) topic.
Emily developed landing page and blog article content for a website dedicated to connecting mesothelioma victims with law firms and other resources. She developed a strong skillset in medical research, working with a medical reviewer, and appropriately sourcing medical content.
Emily developed content for Glossier, Into the Gloss, and several other beauty companies. She is passionate about the beauty industry and has spent years trying out various products herself to offer informative reviews on different brands and items.
Emily has written product descriptions and category content for home appliance companies. This includes washers, dryers, stoves, ovens, microwaves, and more. She understands the importance of highlighting key features and addressing the needs of specific audiences.
Product descriptions are one of Emily's favorite types of content to write. She loves being able to take a list of product features and share them with the reader in a way that truly addresses their needs and shares the product's full potential. Emily understands the different formats clients prefer for product descriptions as well as style requirements.
Emily has helped a handful of companies craft social media posts to maintain an active Facebook profile and boost engagement with their brands. She is respectful of word and character best practices to help maximize Facebook posts' performance potential.
Emily has ample experience writing category content across a range of clients. Her category content focuses on incorporating key primary and secondary keywords, as well as co-occurring phrases that help ensure the content has the right to rank alongside or above ranking competitors.
Emily has developed outlines and drafts to serve as landing page content. She also has experience with coding and publishing landing page content directly to client websites. Emily takes a variety of SEO best practices into account when crafting landing page content. She focuses on readability, breaking up big blocks of text with visual components (such as bulleted and numbered lists) when possible, and breaking up sections with headers and subheaders as appropriate.
Emily has written FAQ pages and FAQ sections for various websites. Her process for developing FAQ content is extensive and focuses on harnessing search queries with high monthly search volume as well as queries that have featured snippet and people-also-ask positions in Google SERPs to ensure maximum visibility.