As an avid beauty industry consumer, Sakai knows what men and women are looking for when it comes to beauty industry products and trends. People don't want to be talked down to or made to feel bad. They want to read engaging, personable articles that are informative and fun to read. Her beauty articles and blog pieces are well-researched without being dry. Imagine a bunch of free-spirited, laid-back, highly intelligent friends, each with an off-beat sense of humor, discussing the latest beauty trends, and you'll have a good sense of what Sakai's writing style is like.