Laura specializes in copywriting, editing, and SEO boosting. At CollegeAdvisor.com, she writes and edits 4,000-word articles in a two-day turnaround time. She will boost article SEO with a list of specialized keywords that have an individualized target usage for each word (up to 60 uses throughout the entire article, or .95 keyword density). She is doing similar work at Buzzfeed, curating and stitching older articles with fresh copy and new targeted SEO throughout each article.
Laura has composed marketing emails for several large mailing lists, so she's well-versed in writing for a large and diverse audience. She is also an accomplished interviewer, drafting questions and turning hour-long sessions into clean, published pieces. In addition to short interview experience, she interviews and ghostwrites full-length autobiographies. She is an expert at matching and imitating personal or brand voice. Her specialty is writing concise and exciting SEO copy in an extremely fast turnaround time.
Laura is particularly interested in creative writing, both fiction and nonfiction. She has completed several full-length plays, along with two television pilots. Outside of her writing passions, Laura is a performer and advocate of arts education. A vehement reader, her dream afternoon is sitting in the sun with a captivating book. She is a trained improvisational comedian and an avid amateur potter.
Laura graduated with an AB in English (cum laude) with a Secondary in Education Studies. She was the recipient of the Henry Russell Shaw Postgraduate Fellowship for writing in Scotland Honors include the John Harvard Scholar Award (top 5% of class of 2021), and a Magna cum laude thesis grade.
Laura has written (and edited) many blog articles about higher education. Most recently, she completed a 4,200-word article on President Biden's new student loan forgiveness plan in a two-day turnaround time. She also writes content about how to get into Ivy League schools, how to tackle supplemental essays for many of the top 100 colleges, and student success stories. The student success stories are based on interviews with clients which then become profile-like stories about the client's college admissions journey.
Laura has edited and combined articles about the entertainment industry for Buzzfeed, including Marvel, Star Wars, and Harry Potter trivia articles and fact lists. She has also written general movie trivia and book lists, with accompanying photos for each beat. Additionally, each article has an SEO-geared title and subtitle.
Laura also interviews entertainment industry professionals, most recently satire humorist Andy Borowitz (creator of THE BOROWITZ REPORT) and documentary filmmaker Amanda Micheli (director of the Jennifer Lopez biopic HALFTIME). She then drafts 1,000-word profile articles based on the interviews.
Laura has edited and written copy for articles about the travel industry for Buzzfeed, including top travel tips for families, travel hacks for single female travels, and best cheap travel tips. Each beat has an accompanying photo. Additionally, each article has an SEO-geared title and subtitle.
Laura has written numerous published articles ranging from 1,000-4,500 words in as fast as a two-day turnaround time. Subjects include profile interview with satire humorist Andy Borowitz, how to get into Brown University, writing college supplemental essays, and a time-sensitive article on President Biden's student loan forgiveness plan.
Laura was recently hired as a ghostwriter for an autobiography company. She has completed four hours of interviews with her first subject and is currently drafting these into a novella in the voice of the interview subject.
Laura has been responsible for drafting marketing email copy advertising webinars and college panels for audiences of over 600,000 subscribers. She uses custom UTMs throughout the emails and is responsible for curating engaging monthly email blasts.
For the past year, Laura has been responsible for a nonprofit's weekly newsletter email communications. She optimized the email format and content by hardcoding a new design using HTML and that boasted the average open rate to over 50% for over six months running. The email list contains over 7,000 subscribers.
Laura has been the webmaster for a nonprofit website, responsible for writing compelling web copy about upcoming news, creating events landing pages, and facilitating programming and applications for the organization.