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Lauren's writing specialties include press materials, website copy, social media posts, blog posts, editorial stories and grant writing.
Lauren's writing interests generally focus around health care, but she has experience across many industries.
In her spare time, Lauren enjoys going to the beach near her home with her kids, pets and husband. She also enjoys gardening, crafting, group exercise classes, cooking, reading and shopping for the best deals.
The majority of Lauren's experience over the last 13 years is in health care - specifically hospitals.
Lauren has written content for many business outlets including Forbes and Harvard Business Review.
Lauren has over 13 years of experience with press release writing. She is a public relations professional and has written press releases across many industries, but especially focused in health care. She has experience with PR Newswire and PR Web distribution as well.
For over 10 years, Lauren has written social media content including Facebook posts as well as Twitter and LinkedIn. She also has experience with paid Facebook ads and boosting posts to increase visibility and impressions.
Lauren has written countless newsletter articles over the last 12 years of her career. She managed a newsletter database of over 50,000 for 5 years - just transitioning that to someone else in 2021. She has also written newsletter template articles to send as a toolkit for promotion to partners and other third parties.
Lauren has extensive experience with web copy. She has managed content for entire websites for companies and even wrote all the content for a brand new website with over 100 pages.
Lauren has written countless blog posts over the last 11 years for many companies and clients. This includes company-owned blogs, CEO's personal blogs, and blogs from editorial publications.
Lauren has written product descriptions for health care companies for websites and databases. She has an interest in doing more of this in health care and beyond. She likes the creative challenge of this work.
Lauren is a public relation professional and has written dozens of FAQs and other press materials. This spans industries. She has written external FAQs for media and for websites. Lauren has also written FAQs for internal use to prepare for speeches, media interviews, and other presentations.
Just in the last couple years, Lauren has written dozens of case studies. Most of the case studies she has written are about hospitals and surgery centers and their quality improvement journeys.