Jennifer's writing specialties include the following:
- SEO and blog articles
- Sales and landing pages
- Email sequences
- B2B content
- Web copy
Jennifer is focused on delivering high-quality work to the clients she serves. She enjoys learning about her clients and writing in a voice that is reflective of the brand she is working with. Her writing tone is easy to read and she loves the challenge of taking complex material and translating it for a different audience who may not understand the technical jargon.
Jennifer also enjoys the challenge of incorporating SEO into articles so that it increases searchability yet still sounds natural when reading it.
Jennifer served as the Content Marketing Manager for a digital company focused on the Energy Industry for 1 1/2 years. She routinely interviewed industry experts, wrote articles, and published content on social media.
She's also created blog articles, emails, and web pages for various companies that serve this industry.
Jennifer currently publishes a weekly newspaper article with legal information for a lawyer she's worked with for 6+ years in a Texas newspaper. She's also worked with many others in the legal industry on web content, SEO articles, emails, and blog posts. Her experience includes working in the following:
- personal injury
- real estate
- estate planning
- legal technology
- family law
Jennifer has worked with numerous coaches and entrepreneurs in personal development and self-help, including work as the personal copywriter of a well-known "guru".
Jennifer routinely writes articles on cybersecurity. Her recent projects focused on the Colonial Pipeline and ransomware.
For 7+ years, Jennifer has helped businesses and entrepreneurs write blog posts for the purpose of content marketing, SEO, lead generation, and sales. She's worked in a variety of industries including:
- Legal
- Medical
- Health and Beauty
- SaaS
- Lawn & Garden
- Home Improvement
- Energy
Jennifer writes both short and long-form pieces of content for her clients.
Jennifer routinely creates emails and attention-grabbing subject lines for businesses and entrepreneurs. She has worked on product and course launch campaigns, created nurture sequences, and helped generate new business through cold outreach email copy.
Her open-rates average 30%+ on cold outreach email and she has seen as much as 50% open rate on nurture sequences.
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