Norene specializes in writing web pages, blog posts and articles.
K-12 Education - Trends in education, technology in education, brain-friendly learning,
Technology - Educational software
Health - Conventional and alternative perspectives on health and health care, making healthy choices, healthy diet, exercise, stress, self-care
Environment - Especially chemicals in the environment
Parenting - Norene is the parent of a school-age boy
Consciousness - Creativity, dreams, symbols, myth, narrative
Norene graduated cum laude with an Individual Major in Humanities. Her major coursework focused on philosophy, literature, and intellectual history in 19th and 20th century Europe.
Norene completed coursework in photography, video, and 2-D design and received the Robert Billings Award for Excellence in Art.
Norene's work history includes a variety of marketing roles within a mid-sized educational technology company. She wrote hundreds of content pieces targeting the K-12 education market in the US and Canada, including web pages, blog posts, emails, brochures, press releases, Facebook posts, and tweets for this employer.
Norene has completed dozens of projects focused on educational software--both installed software and software as a service. Her focus has been on marketing content geared toward K-12 schools and districts as well as parents of school-age children. Her projects have included web pages, brochures, press releases, FAQs, and social media posts.
Norene has helped a number of small business owners build professional websites. Her services include consulting, writing and editing online copy, creating Google ads and optimizing for organic search.
She has also provided training to small business owners about marketing their businesses online by blogging, optimizing for organic search (SEO), and participating in social media.
Norene has created upwards of two hundred tweets for several Twitter profiles. The tweets have included informational tweets and conversational tweets with followers. Occasionally, Norene has tweeted answers to basic customer service questions.
Norene wrote 100+ web pages and web page updates geared toward K-12 schools and districts as well as parents of struggling learners. She has written product descriptions, pages describing benefits for different customer segments, company descriptions, PPC landing pages, and FAQs. Norene understands that every web page is in dialogue with other web pages on the site, and is able to identify opportunities to effectively link pages together to enhance user experience and contribute to on-page search engine optimization efforts.
Norene created a company blog at a mid-size educational software company. She researched and selected post topics and wrote titles and keywords for the posts. She authored a minimum of 45 blog posts, many of which she ghostwrote. In addition, Norene edited more than 200 blog posts published during the two and a half years that she managed the blog.
Norene has created copy for at least 10 brochures about educational software products aimed primarily at K-12 schools and districts. Norene worked with product managers and visual designers to gather essential product information and effectively communicate features and benefits. Approximately half of the brochures were created for print; the other half were created as PDFs for prospects to download online.