Data-driven content is Cori's sweet spot. Whether you've got the data or she's digging it up for you, Cori's pen doesn't hit the page until she understands your brand, its voice, who you want to talk to and why you want to talk to them.
She specializes in using those insights to:
- Develop email sequences
- Write optimized web copy
- Craft long-form blogs and articles
- Ghostwrite sponsored content
Cori's always got a book in her bag, hiking boots in her car, and dog hair on just about anything. As you can see, she's also a strong defender of the Oxford comma.
She loves to write because she loves to read. She always has a book in progress, ready to fill her spare time with the words of others. If she's not reading, she's hiking, and if she's not hiking, she's lounging with her rescued English Mastiff, Zeus (he'll be snoring in the background on your next call with her, guaranteed).
Cori earned two degrees from Washington State University: a Bachelor of Arts in Strategic Communications with a Public Relations emphasis, and a Bachelor of Arts in Spanish.
Cori has six years of experience in travel marketing. She's worked with hotels, resorts, and hotel management companies, as well as travel tech companies with business travel and data products. She's written everything from ad copy to emails to landing pages to blogs.
Cori has extensive experience writing in the marketing industry. She's written and edited marketing content, and covered topics ranging from content gap analyses to LinkedIn lead generation strategies to Web3.
Cori has worked with hotels and resorts for the past six years. She has experience collaborating with individual properties as well as property management companies, executing on everything from sponsored content to content strategy, blogs, web copy, social copy, and email copy.
Cori has written blogs and landing page company in the real estate space, focusing specifically on the management of long-term rentals in cities across the U.S.
Cori has written extensively for B2B companies, writing blog posts covering topics like risk management, anti-bribery and corruption, regulatory compliance, corporate governance, entity asset management, and more.
Cori has written both digital and native advertisements for channels including Facebook, Instagram, LinkedIn, Pinterest, and Reddit. She's also written copy to support PPC campaigns including text ads and banner ads.
Cori has been writing articles for 8 years. She covered the music beat for her college newspaper, but has recently written articles ranging from 1,000 to 2,000 words covering topics like risk management, cybersecurity, corporate governance, vacation rentals/data, hotels/hospitality, business and marketing, financial services, and more.
Cori has written newsletters, direct response emails, and email sequences, as well as automated email messages.
Cori has written landing pages for a variety of industries including travel/hospitality/vacation rentals, health/wellness, and marketing. She's written landing pages as part of larger campaigns as well as for new website builds.
Cori has written countless blog posts, most of which range from 1,000 to 2,000 words. She's written blogs that inform as well as more mid-funnel blogs geared to introduce readers to a product or service. All of her blog writing is with SEO in mind, as she's skilled in both SEO and content strategy.