John received a master's with distinction in nonprofit administration (MNA) from the North Park University School of Business and Nonprofit Management. He has taught marketing and business classes for two universities.
John's specialties include:
* Digital campaign information architecture
* Writing engaging blog posts
* Creation of digital collateral to accompany the written word (infographics, etc.)
* Storytelling for community engagement
* How-to articles around personal growth and development
* Writing, editing, and evaluating research and academic papers in APA Style
As someone who has worked in various industries across a 20+ year career, some of John's interests include:
* Technology in nonprofit organizations
* Information architecture
* Database management
* Change leadership
* LGBTQIA+ community, politics, and public policy issues
* Nonprofit organization leadership, management, and storytelling
* Addiction recovery topics
* Trauma and Shame reduction
* Business topics around marketing, advertising, and project management
John received a Bachelor of Arts in Liberal Studies with capstone work in Journalism, Public Relations, Management, and Information Systems.
A master of nonprofit administration degree from the School of Business and Nonprofit Management will prepare you for senior-level positions in the nonprofit sector. North Park University has been recognized as having one of the most comprehensive nonprofit programs in the country, we understand the importance of connecting your organization's mission to best business practices and innovative strategies. Your coursework will be immediately relevant to your work and career, and a flexible schedule includes classes taught in an accelerated format at night, on weekends, and online. This fully-accredited program integrates theory with real-life situations to help you develop successful strategies for your organization.
John has written and edited more than 100 articles on the eCommerce industry from platform-specific how-to articles to search optimization, paid marketing and advertising, and product sourcing, warehousing, and fulfillment. He worked for several years as a marketing manager for a major SaaS eCommerce marketing agency.
John holds a master's degree with distinction in nonprofit administration from the North Park University School of Business and Nonprofit Management in Chicago. After years as a nonprofit CEO at various organizations, he now serves as a coach and consultant to various nonprofit leaders across various service sectors. He has particular experience arts and culture organizations, foundations, public media, associations, underserved populations including LGBTQ+ communities, and health clinics. He has served as content strategist, writer, and editor for dozens of nonprofit websites, e-mail campaigns, and social media for each of the organizations he works with. An experienced grants professional, he has written numerous successful grants and served on grant review boards for both a community foundation and a private foundation. He is a Certified Nonprofit Professional (CNP) and holds advanced graduate certificates in management and governance. He is a member in good standing of the Delta Mu Delta International Honor Society in Business and the Nu Lambda Mu Honor Society in Nonprofit Academics. He is a 2010 graduate of the Association of Fundraising Professionals Faculty Training Academy and is a master trainer in the areas of nonprofit marketing, communications, fundraising, and technology.
John is a former registered lobbyist and grassroots organizer from Pennsylvania. He has created engaging content for social media, email campaigns, and legislative action memorandums. He has advised candidates and elected officials at all levels of state government, including speech writing and editing, newsletter writing, and letter responses to constituents. He has special training and skills writing appropriate (and legal) copy suitable for organizations that must work with 501(c)3 and 501(c)4 organizations, and political action campaigns. He has been a featured news commentator for various news publications on LGBTQ equality and civil rights issues in both broadcast and print media.
John has written and published more than a dozen articles, white papers, or blog posts on self-help topics, especially focusing on addiction, incarceration, and recovery tools. His interests include trauma-informed, resilience-oriented care, mutual aid programs, self-help meditation practices, and building a resilience toolbox to handle triggers and stressors. John has personal experience learning from and writing about life's struggles and has written material for several publications about how a person can learn from their challenges, grow, and develop better mental and emotional health.
His recent blog writing topics have included:
* Building a sober network
* Utilizing a Personal Craziness Index tool
* Four Videos Every Family Member (Everyone, really) Needs to See About Addiction
* COVID-19 is addiction's best friend
* Budgeting for Recovery
* Stages of Legal Consequences
John has written content for hundreds of Facebook posts, focusing on user engagement including sharability. As part of a marketing service contract, John often takes over content creation for Facebook pages and brands resulting in an almost immediate 400% to 700% increase in engagement. After six months, user engagement has sometimes seen a jump to 2000% engagement and 600% return on investment through a strategic combination of content creation, boosted posts, and targeted acquisition marketing.
John has created content for and managed hundreds of email campaigns with various goals. These have included newsletters, action alerts, direct-to-consumer (b2c) sales, and business-to-business (b2b), brand development, and fundraising.
John's action alert e-mails have resulted in significant grassroots activism, his B2C sales have netted up to 1,700% return on investment, and his fundraising e-mails have successfully used targeting to raise tens of thousands of dollars.
John looks at e-mail marketing as a brand development tool, and works closely with clients to get their voice and flow just right.
As a contracted writer, John has written case studies for nearly a dozen businesses and organizations. These case studies have served as successful marketing tools to drive sales, revenue, and fundraising response.
John has written biographies and professional profiles for dozens of clients for use in both publication, social networking sites like LinkedIn, and website copy. He has edited profiles for a number of web publications including Practical eCommerce magazine, RecoveryBehindBars.com, and the Association of Fundraising Professionals. He has also written profiles as part of award nominations/applications.