Zipho's specialties include article writing, scriptwriting, long and short ad copy, blog writing, editing, writing product and concept descriptions, email copy, and social media posts.
Zipho's educational background in Creative Brand Communications has fueled her writing interests in brand strategy, brand building, and understanding the creative development process.
In particular, Zipho enjoys reading about innovations in science (e.g space travel, the chemistry of cooking) and innovations in the advertising industry.
Subjects Passed:
Dramatic Arts, Consumer Studies, Life Sciences,isiZulu First Additional Language, English HomeLanguage, Life Orientation, Mathematical Literacy
Completed Modules:
Digital Media, Critical Studies, Brand Strategy and
Development Studies,
Specialization: Copywriting
Completed Modules:
Brands and Brand Building, BrandCommunications, and Leadership
Dissertation (Alchemy):
Title: A Qualitative Study on the Relationship Shared by Great Innovators, Innovation and Creativity in the 21st C entury.
Completed Modules:
Digital Marketing Strategy, Importance ofCustomer, Presenting Your Ideas, Copywriting, The Online Revolution, Content Marketing, Direct Marketing, Social Media Marketing, Paid Media, Campaign Optimization, Client Service, Contracting Suppliers, Project Management and Financial Management.
Completed Modules:
Strategic Brand Communication, Business toBusiness Marketing, Advanced Market Research, Contemporary Issues in Marketing 1, and Contemporary Issues in Marketing 2, AdvancedResearch Methodology.
Research Dissertation Title: Digitizing Integrated Marketing Communications, a case for UKZN
Zipho in her past experience working in the marketing industry has assisted in researching and writing various copy formats, like,
PPC ad campaigns, article copy, integrating SEO, and doing keyword research.
Zipho has successfully produced promotional content in the form of Facebook posts, content development plans, and blog posts.
Zipho also has experience in public relations/ She has helped
to organize and coordinate successful academic celebrations, functions, and public lecture tours.
She has assisted PR teams in the coordination of events. For example parent's day, orientation, and public lectures (i.eMazisi Kunene annual lecture tour).
And also assisted in the documentation of events through various mediums. Illustratively, writing articles and taking photographs. The content was published and curated on theUKZNIndaba (an online platform) and other online channels.
Zipho's past experience working for advertising agencies also included compiling case studies, retrieving local and global trends, unearthing rare consumer insights, and consolidating competitor reviews for the following brands: Jockey, Mr. Price, Vaseline & Renew
Zipho has also performed subbing duties and helped editorial teams with brainstorming headlines for publication. Zipho has applied her theoretical command in editing content according to style guide specifications, checked facts, fitting different stories within a given word count, and examined content for grammar, spelling, and punctuation errors before publication.
Additionally, Zipho has experience doing conceptual development, presenting varied concept ideas, performing market research, radio scriptwriting, writing taglines, and doing successful client presentations.
In the education industry Zipho has served as a proactive student role model, instilling confidence and critical thinking in emerging
scholars.
Zipho assisted lecturers and professors with the academic development process. Provide academic development support to undergraduate students. Which included equipping learners with exam preparation, writing, and textbook reading skills.
Furthermore, this process entailed venue booking and marketing upcoming workshops to scholars.
As a writer who is passionate about education Zipho has experience developing critical thinking in students and empowering them to be custodians of their education.
As a Blogger, Zipho has written short and long-form blog posts for clients in diverse niches. Using a conversational tone in the written text has given Zipho the opportunity to soft sell different products successfully.
Furthermore, her content development process entailed performing keyword research and incorporating the targeted keyword in the body of the text.
Thus giving the published work a greater opportunity to rank higher in SERP.
Zipho has experience writing article content in diverse niches, her experience in interviewing graduates and doctoral candidates about their research outputs and achievements, has afforded Zipho the opportunity to compile thought-provoking articles that incorporate personality and insight while also informing/educating the reader about the subject matter in question.
Working as a Freelance Copywriter for the Multinational Lung Cancer Control Programme (MLCCP) and Madame Stitch (an embroidery brand) has given Zipho the opportunity to draft content for social media posting (platforms include: Facebook, Twitter, LinkedIn and Instagram).
Being mindful of the different character limitations required for these platforms Zipho has worked diligently to adapt each content type to each platform.
While performing image research in the process to accompany each post.
In this role, Zipho has planned monthly posts and preloaded content on various online scheduling tools.
Working for a number of content production organizations Zipho has produced video scripts for Youtube channels in the high tech innovation niche.
From writing about why Shenzhen is the most innovative city to compiling a narrative about the world's most expensive projects, Zipho has embodied the tone and character of the "subjects" through the written word.
While also being mindful that the written script will be read and recorded, Zipho has experience in giving creative direction in the body of the script.
Writing content for professionals in varied industries has given Zipho access to writing in different styles and registers.
Zipho's experience in resume writing and cover letter writing spans from writing for professionals in the accounting, education, science, marketing, and health industries.
Some of these professionals were transitioning careers, therefore, Zipho's role involved identifying transferable skills in the interview/information gathering process and translating that data found into a digestible, attractive, and consolidated information piece.
Zipho's experience in radio spot production includes writing 30" radio spot scripts for ABSA Bank, The Mercury newspaper, iCare (a childcare NPO), Mailtrack and Kinky World of Hair.
Zipho's creative process in this regard entailed finding a human truth to establish the theme of the script. This approach was used to draw a greater listenership and foster brand appeal with the intended audience.
Working as a Brand Strategist and Writer for the Koala skincare brand, Zipho has collaborated with the brand's managing director to execute the different product descriptions for the brand's skincare range.
In executing this process, Zipho paid attention to the brand's look and feel to make sure the brand's stylistic tone was achieved and maintained.
Working as a Public Relations professional in the College of Humanities and other departments has given Zipho the opportunity to write content for brochures promoting student lifestyles in universities while also giving first-year students much-needed information to help them navigate their new life on campus.
Zipho's experience in email copy spans from writing promotional content for Somnr's email sequence (a big air diffuser manufacturer based in Shenzhen, China) and Disxent (an online retail brand).
Through inspiring interest and motivating action, Zipho has written engaging email content and created leads for these brands, closing sales in the process.