Danielle is a skilled interviewer and writer who helps people translate their experiences and stories into thought-provoking narratives. She specialises in writing in the relaxed, informal tone that is prevalent in the culture and lifestyle sectors as well as the rigorous structure of academic and technical report writing. Fluent in both British (UK) and American (US) English conventions, she creates engaging and thoughtful content for everything from culture blogs to grant applications for clients in the United Kingdom as well as America.
Danielle is always interested in helping her community, supporting efforts to close the digital divide and improve access to the digital world. One of the ways she does this is by championing assistive technology in daily life and helping people rethink the way they use existing technology.
She enjoys learning new things, whether it's testing a new recipe or improving her foreign language skills. An avid baker, she pores over new cookbooks for new cakes and cookies for her friends and family. Danielle and her husband often find themselves on adventures, travelling to new places near and far.
Danielle is an advocate of the student voice in education and has experience developing and executing in-depth analyses of the student experience in both traditional and non-traditional learning environments. Whether building reports for stakeholders or crafting a narrative that helps outside parties understand an institutional culture, Danielle has a wealth of experience.
Danielle is a publishing veteran. She has extensive experience in music publishing intellectual property rights, academic publishing processes, and the public library landscape. She specialises in writing that helps outside parties understand the often complex landscape of publishing.
Danielle has enjoyed diving into the world of career readiness and education. She has helped develop the customer-facing presence of an innovative international internship provider with the creation of leaflet literature and web content. She is also passionate about equitable access, helping develop an exploratory platform for young girls to be introduced to the wealth of career opportunities that exist.
Danielle wrote the sales brochures for a catalogue of products for a number of international markets. This included research, curation of appropriate images, and rewriting each brochure to suit the needs of each market and persuade every reader to take action.
Danielle has written many blog posts that cover book reviews, lifestyle guides, career guidance and many more. She has collaborated with other creatives to produce engaging, thought-provoking posts that promote interaction and click-through.
Danielle has authored a number of articles that range in complexity from short, informative pieces in local government and industry publications to thorough academic research texts. Regardless of length, each article is well-researched and crafted to clearly convey the appropriate message and information.
Danielle has written several successful grant applications, winning the requested funding. Each application requires thorough research and understanding of both the funding body, the organisation requesting the award, and the proposed project. The funding that Danielle has successfully secured totals over £50,000.
Danielle has written and published over 100 pages of website content for a prominent international education company. Including research and tone management, these landing pages and downloadable brochures required careful consideration of the audience and client to ensure a positive user experience. This web page work improved purchase rates by more than 30%.
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