With years of journalism experience to draw on, Dean is an excellent storyteller. He is adept at quickly turning out high-quality content that aligns with his client's goals. And with nearly 15 years of experience working in-house for technology companies, Dean knows how to comb through often-complex material and gather the information necessary to develop an easily digestible narrative that resonates with target audiences.
Dean enjoys writing, period.
Whether B2B or B2C. he enjoys developing pitch-perfect content using a wide array of vehicles. He particularly enjoys writing video scripts and speeches.
When he's not writing, Dean enjoys noodling around on his guitars, going on walks with his family and trying out new recipes in the kitchen.
Dean has worked in Silicon Valley corporate communications teams for nearly 15 years. Eleven of those years were spent in the deep-tech world of Electronic Design Automation, where engineers make the tools that other engineers use to design chips.
Dean worked closely with engineers to cull through the noise and clearly articulate how their products would help chip designers create better chips, and do so faster.
Dean has spent around 14 years working at high-tech companies, where he was tasked with transforming remarkably complex material into effective communications aimed at other high-tech professionals.
The first 11 years were with Cadence Design Systems, a leader in the Electronics Design Systems industry, which creates tools that electrical engineers use to create the chips that enable all of our electronic gadgets.
The next three years were at IDT, a chipmaker that produced integrated circuits for a wide variety of products, including chips that enable wireless charging.
As the first Public Relations Manager at AEssenseGrow, Dean helped introduce this innovative ag-tech startup to the world. He developed content that emphasized the unique value of AEssenseGrows aeroponics grow systems for the burgeoning cannabis industry, as well as traditional produce. He pitched journalists, developed online content, prepared promotional materials for events and represented the company at these events.
Dean has drafted and had published hundreds of news releases on a variety of topics, from the burgeoning cannabis industry to complex deep technology.
Regardless of the subject matter, Dean followed the same regiment: Research and gather content (some written, some from interviews), create a draft, circulate the draft for suggestions/corrections, then create a final draft for signoff.
It's a simple process but it's an efficient one that produces great results.
At Dean's most recent corporate job, he ghostwrote content for the founder and CEO of Urban Catalyst. Urban Catalyst is seeking investors to support several ground-up projects the company is building in downtown San Jose, and Dean's role was to promote the company and help drive interest from investors.
The Urban Catalyst sales team regularly shared Dean's blog posts to spark the interest of potential investors, and members of the sales team said the posts were directly linked to a number of investments.
Dean has ghostwritten and had published dozens of articles under the names of company executives. He has interviewed executives--a skill honed during his years as a journalist--then drafted and successfully pitched articles ranging from deep tech to cannabis.
As a former journalist, Dean has a keen understanding of how to draft an enticing pitch,
Dean has led video efforts at two technology companies where he worked. In some cases, he created videos entirely on his own--writing the script, coaching the person who'll be speaking, shooting the video, editing it, then creating a file for use.
Dean drafted several speeches for the former CEO of Cadence Designs Systems, for bother internal and external audiences. They ranged from remarks to employees honored with the Presidents' Award to speeches commemorating the opening of news offices in Russia.
Dean has created newsletters for internal and external audiences. Each edition combined content Dean drafted along with contributions from colleagues that Dean edited.
Over the years, Dean has used the HubSpot, Constant Contact and Mailchimp platforms to develop the newsletters, which sometimes included complex material that Dean needed to transform for broader audiences.