Lulu specialises in education. She has experience writing materials for her students that are clear and correctly graded to the student's language level. She is currently creating a few online courses that require clear, graded language.
The language of marketing is also a writing skill that she is developing, as she is selling her online courses and a poetry book.
She is also a capable academic writer as she often writes essays as part of her master's degree.
Finally, she specialises in writing poetry and prose, which can help with blog writing. She can take an idea and make a story out of it, or she can apply creative wordplay.
Along with writing, Lulu is interested in lots of things. She likes to knit, and is currently learning how to knit hats. She may not be that good at it, but she's enjoying the experience!
She loves to make figurines and pots with air dry clay. Her proudest achievement so far, is her model of Moominpappa, which is immediately recognisable.
Acting is another passion of hers. She's part of an amateur theatre group, and she enjoys the process of creating scenes. She especially likes character work, as it's interesting to work out what makes her character tick.
On top of that, she loves learning languages. She's developing her French skills, and is starting to learn British Sign Language.
In spite of appearances, she doesn't spend all of her time indoors! In fact, some of her happiest moments have been when she's outdoors walking in the mountains.
This course provided a wide range of study in the use of language and literature. It helped to improve critical thinking skills, research skills, and academic writing. It also helped to develop creative approaches to poetry writing and storytelling. It was a great opportunity to get used to listening to feedback and applying it to future assignments.
This course focused on developing learner awareness, and improving language analysis. Lesson planning skills were taught, along with clear methods of instruction. Language skills like phonology and grammatical awareness were taught. All training culminated in four written assignments and six hours of live teaching practice.
This course teaches key approaches in applied linguistics, including systemic functional linguistics, ethnography, and politeness theory. It covers the study of corpus linguistics, and teaches transcript creation. Extensive reading on a wide range of studies within linguistics is a key part of the course, and depth of analysis is encouraged. There is also a focus on personal development, with active personal development planning. Here, students are encouraged to make note of tutor feedback, and make a plan on how to integrate that into their practice in future assignments.
Lulu has taught English through every subject under the sun; from science to hairdressing, to boiler repairs. She's seen how fascinating the world can be if you look at it from the right angle. She believes in teaching concepts through their real-world contexts, like teaching present simple through recipes and zero conditional through small-scale science projects. She wants to make learning fun, and make more of the world accessible to more people, and she wants to help others do the same.
Lulu has been writing stories since she was a child. She'd find ways of weaving them into the most unlikely places; stories about space adventurers in science workbook, or maths-based comic books in her algebra homework. Her teachers didn't always know what to make of the stories. but even now, over ten years on, they would still remember what she wrote. She believes that this is the best way to engage an audience. To entertain them with a story.
She writes press releases for the entertainment industry, while also writing her own plays, poetry, and stories. In each of them, she gets to the emotional core of what's happening, and draws the reader in. She can't wait to do more.
Lulu has growing experience in marketing as she sells her online courses. She writes engagingly and uses a conversational tone to put her audience at ease. She believes that the key to engagement is a feeling of accessibility between the client and the seller. She achieves this by creating a story around her posts. For example, to tease her new course, she kept her audience up to date on the progress of the course, letting them see how much work she was putting into the course. She also shared motivational messages that kept her going through the creative process. She is sharing these on LinkedIn, where these messages are very popular. They encourage a lot of engagement.
In her ten-year career, Lulu has spent half of it working in the third sector. She is a great believer in making the world a better place and wants to use her writing to make that happen. So far, she has released a poetry book that raises money for a Scottish rewilding project, while also raising awareness of it; she has taken part in volunteer recruitment projects for ChildLine, and she has written press releases for independent films working to tell the stories of disenfranchised people; to name a few. She's passionate about improving the world and wants to help in any way she can.
Lulu has had to write, direct and edit several videos for her online courses, poetry projects, and promotional materials. Thanks to her online courses, she knows how to write clearly and succinctly for educational purposes. Her poetry videos have given her a chance to learn about the importance of pairing sound and image, and the different meanings that can come from that. Her promotional materials have given her the opportunity to create eye-catching, engaging, and often funny videos, which have helped her in her enterprises.
As a self-employed teacher and writer, Lulu has to write all of her own advertising and marketing materials. She relies on creating advertisements that engage her current clients and catch the attention of new ones. She does this through a mixture of media, including pictures, written descriptions and videos. She finds that the best way to engage an audience is to make the product relatable. Recently she started marketing an online language course, and she used her own experiences as a language student to improve relatability.
Lulu is growing into the world of writing press releases. She enjoys doing them because she likes to write clearly and succinctly. She also likes to create a story around the information being released. She feels that this is the best way to get through to audiences as they're more likely to remember information if it resonates with them.