Deniseâ€™s specialties are long-form writing, case studies, white papers, newsletters, eBooks, webinar scripts, video scripts, slide decks, training manuals, storyboards, articles, and original research. She creates content for healthcare, HR, DEI, communication, B2B, administration, remote work, and education.
Business, Office, Cooking/Food, Government, Education, DEI, Fitness, Medical, Lifestyle, Luxury Travel, Nutrition, Self-Help, Spirituality, Food, and Recruiting.
Denise completed her BA in Marketing in 2002; she graduated with high honors.
Denise has written content for various healthcare companies on weight management, elder abuse, and the Covid pandemic. She created thought-provoking content on the need to provide more mental health services in the nursing industry. She writes content for complex issues and breaks it down into everyday language, telling stories for layman audiences.
Denise created content for a 10-week diversity training program, including ice-breakers, presentations, videos, surveys. The activities were created to encourage employee engagement, team spirit and explore critical thinking. The training program was a success, with an 80% participation rate for the duration of the program. Denise enjoyed working with this repeat client and produced several training initiatives.
Denise created various content for an HR department, including onboarding and interviewing processes, payroll procedures, training, and operation manuals. She interviewed every employee to find strengths and weaknesses in their current HR practices. Denise used information from the discovery phase of her work to build efficient procedures for the HR department.
Denise strives to be familiar with a culture before writing a newsletter. She writes exciting and educational newsletters with visually stimulating designs to capture attention. Her newsletters range from formal and informative to playful and engaging. Her pieces leave your audience excited, curious, and ready to view the following newsletter.
Denise has been creating presentations for the past 10 years; she has produced slide decks for many corporations. She has advanced knowledge of PowerPoint, and she can build a presentation that is as simple or complex as needed. Her presentations are lively, animated, and informative. Denise is the â€œgo-toâ€ person for presentations.
Denise has completed web pages for many clients, including a novelty shop, hair salon, churches, and a private investigation firm. She has also created copy for personal websites for over 10 years. She is in the process of interviewing a Subject Matter Expert (SME) to add web pages to a transportation site to attract truck drivers.
Over the past three years, Denise has written many video scripts, including word-for-word, storytelling, music only, and explainer video scripts. She wrote a series of corporate scripts during the presidential election and Covid. Denise created videos for novelty shops, salons, and churches. Denise was able to rank a video for a novelty shop on the first page of a search engine in the 1st, 2nd, and 3rd slots.
Denise is an excellent article writer who educates and engages readers. She produces clear, concise messages and excels at communicating in written form. She creates effective research-based content, which gives her writing a journalistic quality. As an extra measure, Denise always provides verification for all sources used in her writing.
Denise has a reputation for creating impressive resumes. In the age of technology, Denise knows resumes are overlooked if they do not have the right keywords. She researches job descriptions to create matching keywords for the resume. She has created a dozen resumes, and nine of them resulted in the client getting an interview.
Denise has written several profiles of C-Level Managers in different industries. She has a knack for finding unique angles and telling readers compelling stories. Denise has worked with executives for most of her career and is very comfortable talking to them. Denise has exceptional interview skills; she ensures that all clients are treated respectfully. She uses active listening skills to create memorable stories for her clients.
Denise creates FAQs for web pages that are useful for the visitor. She writes FAQs designed to keep visitors on a site longer, gives quick access to valuable information, and boosts search engine rankings. She writes as if she is speaking directly to the reader, gaining trust, establishing authority, and overcoming objections.
Case studies are rewarding work. Denise has written two spec case studies in the eLearning and HR industries. She is looking for an opportunity to write more of this type of content. Denise believes this is the most enjoyable content to write â€“ happy customers sing the praises of a product or service.
Deniseâ€™s spec white paper on the nursing shortage was so well written it was showcased on a popular website. She enjoys long-form writing, especially the discovery phase. Denise writes Business-to-Business (B2B) content using a journalistic approach that is clear and concise. Her writing strikes a balance between being informative (with no fluff) and engaging to attract executive audiences.
Denise ghostwrote an eBook for a Private Investigation firm as a giveaway to build their email list. Her eBook helped the PI firm increase its subscribers by 8%. Deniseâ€™s PI client was so impressed they created a link to the content in their email signature block, so everyone they encounter gets a copy of the eBook.