Technical writing, marketing, parenting, copywriting, medical writing, SEO, social media, green living, promotional writing, and more.
Reading, hiking, green living, parenting, technology, and marketing
Activities and Societies included work as a Co-Editor at the Siskiyou Eagle Magazine as well as positions as the Assistant Editor and Reporter at the Siskiyou Eagle Newspaper.
Activities and Societies included English Club. Esther was also a reporter at the State Hornet and a Tutor at the Writing Center.
Esther was a Staff Tutor in the Writing Center and a Graduate Records Exam Workshop Leader. Activities and Societies included membership in the English Club.
Esther is a columnist, site editor, and blogger. Over the last two decades, she has researched, fact checked, written and edited articles. She has also uploaded final articles and blog posts to content management systems, coded HTML, and utilized search engine optimization keywords and techniques for a number-one rank in Google.
Esther has written everything from technology-related articles and blog posts to tech manuals, online help, web copy, and how-to guides. She has also created sales copy, letters, reviews, and funnel pages to support the high-tech needs of Fortune 500 and other multimillion-dollar technology organizations, as well as startups.
Esther is a green-living expert, with many years of experience in writing and editing articles on topics related to global warming, the environment, green-collar jobs, recycling, clean and renewable energy, healthy food, local foodsheds, saving farms, water conservation, environmental justice, and sustainable design. She has attended conferences, taken classes, participated in workshops, and read extensively to further her knowledge of green living. She's been inspired and informed by her direct work writing, editing and managing content for an environmental organization for more than five years. She has also been involved with ground-breaking and award-winning projects that inspire us all to dream, and then work to create a more sustainable future for our children.
Esther has a master's degree in English, with focus in Composition, Journalism and Literature. She has tutored students, written lesson plans and crafted other education-related content and materials.
Marketing has played a part in many of the jobs Esther has held, whether it be for the formal titles like Communications Manager or Marketing Manager, or for the freelance writing and editing projects she's produced. She enjoys the process and experience of engaging with her audience.
With more than 20 years as a journalist and writer and a master's degree with a focus in English and Journalism, Esther has written articles for a online and traditional news outlets and portals.
With more than 20 years as a journalist and writer and a master's degree with a focus in English and Journalism, Esther has written blog posts and other online content for hundreds of clients.
Esther has written, edited and distributed press releases for clients (and employers) in many industries.
Esther has researched, fact-checked, and published ebooks, including several with a literary focus, as well as a publication on world festivals.