Alex is a multi-platform copywriter with seven years of experience both as a freelancer and in-house.

At Article-Writing.co, a content writing agency where he began his career, Nicol wrote blog articles, web copy, and white papers for a range of business-to-business and business-to-consumer clients. It was during this time that he developed expertise in the technology sector, writing for crypto-based firms, fintech startups, and others.

As a freelance writer managing his own client base, Nicol has had the opportunity to create, optimize, and publish content for a digital marketing agency, a cybersecurity company, a management consultancy, and a furniture design startup. From these experiences Nicol has developed a secondary specialization in business management and related topics.

More recently, Nicol worked in-house with the precious metals retailer Kitco as a copywriter. In this role he was responsible for all outgoing new copy (including email newsletters) as well as edits to existing on-site copy.

Nicol was also recently hired by Matador.AI to write an e-book on the topic of SMS Marketing for Car Dealers. He also is a freelance copywriter with Digitad, writing blogs, on-site copy and longer form pieces for a broad client base.