April is skilled in writing clear and concise technical documentation, useful for writing proposals, product descriptions, or step-by-step work instructions. She's also very good at writing compelling summaries of why a certain thing is meaningful or worth a reader's time and attention. Because her background is varied, she's happy to dive into an assignment on any subject, and enjoys the challenge of researching complex concepts in order to break them into digestible bits of knowledge.
April enjoys making dry subject matter come to life, so if you've got an assignment for technical documentation or need a blog on a not-so-fancy topic, she'd love to take that on! On the other hand, in her personal life, she spends a lot of time writing short reflective pieces that put words to the deeper and more emotional nature of situations. For example, she's written about her work volunteering with homeless individuals, or what it's like to feel stuck in life, or how special it is to work in the garage with her dad. Her personal and reflective writing often takes on a spiritual theme or throws out a nudge to the reader to be present in life or to make space for growth through challenges. Outside of writing, April spends a lot of time outdoors. She enjoys camping, hiking, water sports, and chasing colorful sunsets. She also spends a lot of time in the kitchen with a passion for cooking food that is both healthy and crowd-pleasing.
April has written business-related content for more than 15 years. She's written for various industries including financial services, legal research software services, and health and human services technology. She's written technical documentation, sales proposals, and marketing content.
April has spent the past 10 years working on marketing teams, and most recently managing a Marketing team for human services technology. She's written numerous marketing pieces including emails, blogs, website copy, product descriptions, client spotlights, and presentation summaries. She's also served as the copy editor for all the pieces produced by her team.
April has written several reflective content pieces, usually with a spiritual tone. Her experience in this category is limited to writing that she does personally.
April has spent the past 7 years writing proposals for selling software. She has also managed the marketing team of a technology/software company, writing various content pieces about the company's software and services.
For her entire career, April has written process documentation, business proposals, marketing content, blog posts, and more, supporting various technology companies and software products.
With her experience working for a SaaS software company, and extensive experience supporting technology companies of all kinds, April has a lot of knowledge and experience writing about the importance of cybersecurity, including healthcare considerations like HIPAA and NIST.
Gardening is one of April's personal hobbies and great passions. While she's never written professionally on the topic, she'd be thrilled to write on any aspect of gardening, but especially flower gardening.
Relationship building, nurturing, and repairing are themes that April spends a lot of time thinking on. She's very invested in the subject and would love to write pieces on relationships - personally, romantically, professionally, etc.
Navigating the world, especially the business world, is a topic near and dear to April's heart. She's spent a lot of time finding the way to balance femininity and desires for homemaking and motherhood with a fervent desire to lead in the business world. She hasn't written on this topic but would find great joy in doing so.
Hospitality is an art, and it's an art that many people overlook. April is passionate about finding ways to make people feel at home in her presence, or in her space. She also volunteers with homeless individuals which involves her making those individuals feel safe and at home in the places where they are temporarily supported. April notices the small elements of hospitality that make great statements in the consumer world, like hotel presentations, event planning, or aspects of customer service. While she hasn't written on this topic, she'd love to dive in.
April spends a lot of time outdoors. She's particularly fond of camping, hiking, and water sports. Her family has a cabin in northern Wisconsin where they spend a lot of time enjoying the northwoods. She would love to write on themes related to camping, nature, lake fishing, kayaking, paddleboarding, star gazing, or more.
April has written articles of all types - some that have been used as blogs, some as print materials, and some for personal enjoyment. She's familiar with writing according to keywords for SEO, and is skilled in understanding the best tone for the type of piece.
April has written, ghost-written, edited, and collaborated on many different blogs posts. She's written marketing-focused blogs, client spotlight pieces, industry topics, and press releases. She also used to travel-blog for her personal enjoyment.
April has written case studies of customers in the businesses where she's worked. She's managed the process from identifying a story, interviewing the customer, and producing the final document. She enjoys the interactions and conversations required in order to write effective case studies.
As a manager of a marketing team, and a role with a heavy focus on client communication, April has extensive experience writing email copy. She's often tasked with drafting up email copy for colleagues. She's also savvy in emailing tools such as Hubspot and Mailchimp.
April has worked as a proposal writer for 3 different organizations, since 2012. While proposals are slightly different from Grants, there are many similarities. She's exceptionally skilled at the project management and collaborative nature of larger proposal/grant projects. She'd love to help your organization write compelling content to gain funding.
Throughout April's career, she's been tasked with drafting up press releases to announce significant business endeavors like acquisitions, mergers, and notable leadership accomplishments.
April has written business proposals since 2012. Much of the work of a proposal is compelling, but clear and concise descriptions of products and services. She's also worked on committees to brand new products with names, use cases, and value propositions.
April worked in the banking industry for 7 years. While in this industry, she wrote a short white paper detailing the difference between bank custody of assets and brokerage custody of assets. More recently, April collaborated on a larger white paper project on change management.