Margie begins with understanding a client’s goal for any piece and what the client wants to inspire in the reader/consumer. She is a storyteller, blogger, and writer who can draft short-form content as well as long-form pieces. Additionally, she is a trained researcher and strategist. She also has experience securing permissions for images and copyrighted material.
Margie believes written content in all forms should inspire a reader/consumer, and then move them to action as necessary. She is interested in politics, government, civic engagement, travel, food and dining, cooking, education, art, design, craft, architecture, entertainment, music, the outdoors, green living, and lifestyle. Her writing spans numerous formats and platforms, across digital and print.
Margie was trained as an art historian, and received her degree in Cultural Studies and Comparative Literature with a graduate minor in U.S. history.
Margie worked in municipal government overseeing city-wide initiatives for nearly 5 years. In that time, she drafted white papers, worked on press releases, drafted web copy, and crafted one-page overviews of city projects. She is skilled at making legislative language accessible to a broad public. In addition, she has worked on issue campaigns and understands how to craft calls to action.
Margie is trained as an art historian and worked in the art world for over a decade, specifically in an internationally recognized museum. In that capacity she oversaw all programming for adult visitors and wrote all program descriptions, web blurbs, newsletter content, and promotional materials. She is adept at describing the qualities of an artist’s work as well as the process and meaning.
Margie spent a decade training as a researcher and historian within higher education, and worked in higher ed for 5 years. During that time she wrote short summaries of particular topics as well as conducted in-depth research and analysis of large-scale issues. She understands education curriculum as well as key topics animating education today.
Margie has written numerous articles across digital and print, on topics ranging from an artist’s exhibition to legislative issues. Her work has drawn on archival research as well as interviews and correspondence. She always tailors each piece to the publication and the audience. She believes articles can inform, delight, move, and transform a reader.
From art programs to campaign issues and travel to entertainment, Margie has drafted web copy on diverse topics for wide-ranging audiences. Her texts have ranged from descriptive analysis to pithy promotional material. She has also tailored her copy for SEO as the situation requires. In addition, she has experience transforming web copy to mobile-first text.