Allison's arts background makes her particularly suited to blogging and copywriting that celebrates creativity and promotes the arts. However, her journalism degree instilled in her excellent research skills, so she's happy to dive deep on unfamiliar topics to distill them for your readers! She specializes in engaging, easy-to-read copy that keeps readers hooked.
Writing is Allison's first love, and she's recently started writing screenplays for television and film. When she's not writing, Allison loves to bake, curate playlists, and devour all kinds of pop culture. She occasionally acts and directs in the theatre world as well. She has no sense of rhythm but will hit the dance floor if the opportunity arises.
Allison graduated with Highest Honors from the School of Journalism and Mass Communication in the Public Relations concentration. She minored in Dramatic Art, with additional coursework in Italian, and studied abroad at the Istituto Lorenzo de' Medici in Florence, Italy.
Integrated SEO terms into blog posts on a variety of topics for emerging bidet brand Omigo. Each post required its own research, from historical ("Who Invented the Bidet?", "Why Don't More Americans Use Bidets?") to scientific ("Are Bidets Good for Hemorrhoid Care?") to technical ("How to Install a Bidet: A Guide for Omigo with Pictures.") SEO terms were creatively incorporated to create copy that was fun, conversational, and in line with the brand's overall voice and style guide.
Allison contributed blog posts on a range of topics for Poppy Flowers, a wedding startup bringing dream flowers to couples at any budget. The goal for blog content was to educate potential customers on what to expect when shopping for wedding flowers and highlight our past customers' beautiful weddings - especially in 2020, when traditional wedding planning was upended but flowers could still help make the day feel special.
A pop-culture obsessive, Allison has extensive experience writing about movies, music, and television. For years, she ran a pop culture newsletter providing humorous breakdowns of B-movies, serious analysis of celebrity brands, and more. She also contributes annually to an Oscars blog, analyzing the nominees in the Best Costume Design Category in a well-researched deep dive that has become a favorite of the sites' readers.
Since receiving her degree in Public Relations from UNC's School of Journalism and Mass Communication, Allison has put her writing skills to use for clients in a variety of industries. She managed the blogs of several theatre companies, creating content ranging from quick updates to in-depth interviews with the cast and crew. She's written about elegant weddings for a floral startup and incorporated SEO terms into blog posts about toilets for a rising bidet brand. She specializes in making readable, enjoyable content to draw customers to your site.
With a degree in Public Relations from UNC's School of Journalism and Mass Communication and several years in the marketing field, Allison has a strong background in crafting press releases.
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