Her specialties include B2B and B2C content, including paid search ad copy, blogs, whitepapers, case studies, SEO web copy, email newsletters, video module scripts, press releases, interviews, articles, sales pitch emails and social media content.
Leslie is an avid reader, sewer and animal-lover. In her writing, she enjoys linking current trends to the content she creates. She is always interested in writing content that challenges her and keeps her engaged in her craft. She lives in Boston and actually doesn't mind the snow.
Graduated with a Cum Laude distinction, member of the National Society of Collegiate Scholars.
Interdisciplinary master's program for literature and arts.
Leslie has created lead generation content for high-revenue home improvement companies, with campaigns targeting bath remodeling, roof replacement, solar panel installation, cabinet refacing, full kitchen remodels, basement finishing, mold remediation and more.
Leslie has written landing page copy for finance professionals, including mortgage brokers, title companies, CPAs, tax accountants and more.
Leslie has created compelling content for a variety of home service verticals, including siding, roofing, remodeling and more. She has also written content about design trends.
Leslie wrote beauty blogs and social media for a local salon that drove clicks, conversions and engagement.
Leslie has written B2B content for marketing companies.
Leslie has written content for solar power lead generation.
Leslie wrote copy for a polymer additive that accelerates decomposition in a landing fill.
Leslie has written SEO landing page and social media copy for pediatricians, dentists, plastic surgeons and HIV clinics.
Leslie has written freelance articles on television.
Leslie has written lifestyle blogs for health and beauty professionals.
Leslie has written SEO blog content about relationships and disclosure.
Leslie has written online content that highlights women's voices and experiences as portrayed in media.
Leslie has written SEO and paid search copy for renewable energy and green products.
Leslie has written effective B2B marketing content for companies that serve contractors and technology professionals.
Leslie has authored blogs on the latest Google developments, quickly assessing how search marketing trends will affect a target audience.
Leslie wrote blog content for event-scheduling software.
Leslie has written SEO landing page copy and blogs on audits, accountants and tax regulations.
She is proficient in Google Ads, Bing Ads and Facebook Ads. This includes search ads, display ads, interactive ads and lead gen ads.
Leslie writes direct marketing copy for banner ads, with an emphasis on CTAs, limited time promotions and eye-catching headlines.
Leslie is a seasoned blog post writer. She has written blogs for a variety of industries. Her blog posts are typically rooted in SEO optimization, original perspective and brand-building strategies. Her blog posts have been shared on social media and engaged with via email.
Leslie has contributed case studies to bolster B2B content. Her approach begins with, but is not limited to, inspiring confidence and attracting prospective customers.
Leslie has written email newsletter content, sales pitch email templates, event promotions and lead nurturing email content. In her last role, her subject lines inspired a ~20% open rate.
Leslie creates Facebook posts that connect with customers and drive engagement.
Leslie has created FAQs for both SEO and PPC landing pages. She is skilled at breaking down the information that encourages prospective customers to learn more.
Leslie has successfully planned, structured and written timely newsletter content. Her newsletter subject lines have previously had a 20% open rate. She can accurately assess data and content gaps for improvement.
Leslie has written articles for industry publications. The content acquired more customers and strengthened brand recognition. She has also written cultural articles about media.
Leslie has profiled the CEOs and CMOs of enterprise-level home improvement companies.
Leslie writes strong landing page content for both B2C and B2B audiences. She has written cohesive SEO websites with multiple pages and topics. She has also written concise landing page content for paid search campaigns that drive immediate action.
Leslie has created professional presentations using PowerPoint, Google Slides and Visme.
Leslie has written press releases for nonprofits and marketing companies.
Leslie has written product descriptions for an outdoor clothing company.
Leslie has helped create and build resumes for college students.
Leslie has written video scripts for webinars and instagram stories.
Leslie has written Twitter posts for a variety of industries. Her Twitter posts engage with current conversations and influencer trends.
Leslie has written web page content for 9 years. She has written web pages for lawyers, doctors, clinics, pediatricians, politicians, beauty salon owners, skincare professionals, home improvement companies, heating and cooling companies, solar companies and more.