Specialties include copywriting, ghostwriting, blogging and resume writing. Committed to helping companies recognize and establish their brand voice, content strategy and strengths to create content that strategically aligns with their goals while remaining authentic.
Startup companies and those going pursuing a rebrand provide opportunities for innovative, fun copywriting as tradition hasn't yet taken hold of what can and cannot be done. Other non-writing interests (that she would love to write about if given the chance) include the NBA, meditation, intentional living, spirituality, politics, and self-development.
Understanding of best practices for optimizing content, how to create organizational hierarchies on websites to improve customer experience. Experience using marketing principles to create banner ads and posts to reach customers.
Experienced at writing about the production process of CBD oil, starting with its removal from the plant to the creation of the final product, whether that is oil, topicals or topicals. Expertise in the uses of CBD, industry regulation, purchasing best practices and legalization internationally.
Experience working for Wolters Kluwer in pharma marketing which provided customer data on doctors and nurses within every medical discipline. Understanding of how and when doctors and nurses consume medical information, their preferred types of consumption and how to best reach them. Knowledge of new policies for selling to them.
Skilled at researching subject matter to gain high levels of understanding to cohesively write about a topic, optimizing content for SEO, matching brand voice and tone, producing educational content with minimal fluff and unifying it with a flow.
When it comes to email, using direct language, avoiding jargon and using aesthetically-pleasing designs are a large part of creating successful emails. Experienced at creating emails within a funnel, writing for segmented audiences and crafting email marketing campaigns for a brand awareness, customer acquisition, generating sales and brand loyalty.