Sheila G
Writer #59185
Joined 8/11/2021
6 Star Rating
130 Projects
0 Endorsements
0 Elite Skills
After many years of experience in print and direct marketing, managing campaigns, budgets and business processes, Sheila decided to become a professional communicator.

Saying farewell to the agency world in 2011, she enhanced her skills by completing a post-graduate course in Corporate Communications. This experience energized her and she embarked on an exciting new career path.

After helping many organizations tell their story on their website, on social media, and in the news, she found her niche writing independently for business to enhance SEO and drive traffic to their websites.

Sheila writes irresistible headlines. She uses plain language. She has a knack for conversational style, which draws readers in and moves them to the next step of your sales funnel.

Check out her portfolio to find out if Sheila's style is the one you're looking for.
Food
Marketing
Blog Post
Career
Education
Article
Healthcare

Education

Seneca College, Toronto, Ontario, Canada

Healthcare

50 Projects Completed

Sheila has written for the chiropractic industry during a four-month contract with her client, 'Ontario Chiropractic Association'. She wrote digital communications to update and engage the association's membership in the form of mass emails, social media, and web pages.

Career

30 Projects Completed

Sheila has written many web pages to describe a variety of careers in the Talent Acquisition industry, such as:

• Machinist
• Electrician
• Construction Worker
• Social Media Manager
• Marketing Coordinator
• Electromechanical Technician
• Talent Acquisition Specialist
• Human Resources Generalist

She has also written numerous marketing and communications pieces during a year-long contract with Job Skills, a non-profit in the career development sector.

Marketing

20 Projects Completed

With a background in both print and digital marketing and an education in Corporate Communications, Sheila has in-depth knowledge of the Marketing/Communications industry. In writing web pages, blog posts, and news items, she applies her knowledge and skills to help her clients increase website traffic, generate leads, and grow their business.

Education

4 Projects Completed

Sheila has written the following articles to market the Higher Education sector, specifically, the MBA Marketing program for University of Texas at Tyler:

• How Can Professionals Benefit From an MBA in Marketing?
• In Service Marketing, Focus on Results
• The Importance of Building Brand Loyalty
• A Look at Retail Marketing

Food

2 Projects Completed

In March 2021, Sheila wrote for the Canadian Institute of Food Safety when news articles were needed to detail provincial Covid-19 restrictions affecting the food service industry.

Blog Post

20 Projects Completed

Along with an SEO strategy, thought leadership is a part of most blog posts written by Sheila. Her pieces are designed to answer your clients' questions and help them develop trust in your business as a leader in your industry. They help move them on a journey that you lead. Her work helps your customers come to a decision about their first contract or transaction with you, to repeat business, and (if you're reaching high) to brand ambassadorship.

Article

4 Projects Completed

Sheila has written academic articles intended to target readers considering a higher education in marketing. Although these articles are marketing pieces, they appear to be useful educational tools for readers wanting to learn more about a specific marketing topic. These articles were part of the strategy to promote inquiries and applications to an MBA program.

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