With a background in both print and digital marketing and an education in Corporate Communications, Sheila has in-depth knowledge of the Marketing/Communications industry. In writing web pages, blog posts, and news items, she applies her knowledge and skills to help her clients increase website traffic, generate leads, and grow their business.
Sheila has written the following articles to market the Higher Education sector, specifically, the MBA Marketing program for University of Texas at Tyler:
• How Can Professionals Benefit From an MBA in Marketing?
• In Service Marketing, Focus on Results
• The Importance of Building Brand Loyalty
• A Look at Retail Marketing
Sheila has written many web pages to describe a variety of careers in the Talent Acquisition industry, such as:
• Construction Worker
• Social Media Manager
• Marketing Coordinator
• Electromechanical Technician
• Talent Acquisition Specialist
• Human Resources Generalist
She has also written numerous marketing and communications pieces during a year-long contract with Job Skills, a non-profit in the career development sector.
Sheila has written for the chiropractic industry during a four-month contract with her client, 'Ontario Chiropractic Association'. She wrote digital communications to update and engage the association's membership in the form of mass emails, social media, and web pages.
In March 2021, Sheila wrote for the Canadian Institute of Food Safety when news articles were needed to detail provincial Covid-19 restrictions affecting the food service industry.
Along with an SEO strategy, thought leadership is a part of most blog posts written by Sheila. Her pieces are designed to answer your clients' questions and help them develop trust in your business as a leader in your industry. They help move them on a journey that you lead. Her work helps your customers come to a decision about their first contract or transaction with you, to repeat business, and (if you're reaching high) to brand ambassadorship.
Sheila has written academic articles intended to target readers considering a higher education in marketing. Although these articles are marketing pieces, they appear to be useful educational tools for readers wanting to learn more about a specific marketing topic. These articles were part of the strategy to promote inquiries and applications to an MBA program.