General Writer, Blogwriter, Copywriter, Editor. Sheila's writing specialties are: research, B2B and B2C content marketing, SEO, digital marketing, tech, native advertising, storytelling, content micro-experience strategies, the customer journey, and audience targeting.
She also specializes in design work in the entertainment field, such as shortform and longform content, newsletters and social media posts, and pitch decks and one-sheets.
Sheila's interests are: storytelling, business leadership, thought leadership, fitness, tech, and entertainment (music & film).
At her role at Blacksmith Recordings as administrative assistant and production coordinator, Sheila learned the ins and outs of artist management and record label operations. She was responsible for creating and managing assets for project release rollout and promotion, and led daily calls for a roster of 10+ artists. These assets were written, created, and designed, an included radio episode research and copy, all social media posts, one-sheets, email, subject lines, pitch decks, one sheets, and all documentation for internal and external use.
Sheila was a ghostwriter, researcher, and editor for bestselling author, ghostwriter, publishing consultant Peter Economy.
She drafted 17 chapters for published book “Wait, I'm the Boss?!?: The Essential Guide for New Managers to Succeed from Day One”, while providing weekly ideas and accompanying research for business, lifestyle, and health columns (typically 450 words each).
Her experience included fast turnaround for writing pieces, and thorough and detailed work that was properly edited.
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