Amber specializes in academic writing, B2B content, and SEO writing strategies. Her experience as a content strategist gives her a unique perspective for producing content with a well-rounded approach. She enjoys writing pieces with empathy that anticipate and answer questions to improve a reader's experience.
Amber loves the variety of freelance writing. She can produce content using any voice/tone and can help any business hone its own unique voice. She enjoys research-based writing, using humor to connect with readers, and weaving technical writing with storytelling elements.
Amber has dual Bachelor's degrees in Political Science and History. She has extensive experience researching, writing, and editing using Chicago and APSA style guides.
She completed her M.A. in Peace and Conflict Resolution at the same institution, where she further honed her academic writing and presentation skills.
Amber has ideated, planned, and implemented blog strategies using the topic cluster model for e-commerce and B2C clients. She creates SEO-focused content tailored to buyer journey stages and unique buyer personas.
Amber's experience in non-profit communications is extensive and varied. She has created everything from social media copywriting, grantwriting, press releases, infographic copy, brochures, email sequences, and annual reports for 501(c)3 organizations.
Amber is a prolific writer in the marketing and digital marketing space. She has written and edited over 100 blog posts covering anything from hot topics to evergreen subject matters. Every blog post is produced using SEO best practices.
Amber has written blog posts for a number of marketing blogs, B2C businesses, and e-commerce stores. She enjoys crafting easy to read posts written for humans (not robots!) using SEO best practices.
Amber is a skilled B2B email marketer. She uses a mix of data, humor, and persuasive writing to create high-converting emails.
Amber has written press releases for SaaS product launches, non-profit events, and award announcements. She is especially adept at writing press releases for non-profit organizations seeking to share their message and story to reach new donors.