While Frances creates primarily long-form content about the writing, editing, and publishing sectors, she is essentially a Jack of all trades.
With extensive research experience, Frances is prepared to cover a variety of topics in a range of formats, for e.g., blogs, how-to guides, eBooks, sales pages, press releases, and newsletters.
Frances's interests include: fiction/nonfiction, mental health and wellbeing, the psychology of copywriting, environmentalism, animal/pet life, veganism, marketing, and a range of other topics.
A four-year undergraduate degree during which Frances was trained by some of Ireland's most skilled and proficient reporters.
As part of her editorial/publishing services, Frances provides a submission package review, edit, and rewrite. This package includes a book's first chapter, query letter, and synopsis that will be submitted to an agent or editor.
As part of her writing services, Frances offers content on the publishing process and industry in the form of a blog post, article, or eBook.
Frances's extensive experience owning and working with animals has provided insight into pet life that allows her to create engaging content that speaks to pet owners.
Frances has extensive experience in creating blog posts that can take the form of how-to guides & tutorials, checklists, listicles, solution-focused articles, reviews, etc.
She covers a variety of topics and can write in a client's voice and preferred style.
While each aspect of email copywriting plays an important role, the welcome series boasts an open rate of 86%, higher than any other marketing emails. Understanding how vital a welcome email (or series) is for brand engagement to turn new subscribers into loyal customers, Frances specializes in this type of email copy to make any subscriber feel welcome and informed.
From research to writing to editing, Frances has in-depth experience in many phases of eBook production. Whether a client requests her expertise to create a brand-new product or requires a writer with a fact-checking and editing background to work on an already-written sample, Frances can work with any client to build the eBook their audience wants to read.