Helen is a social media mermaid who can swim with Gen Z and walk on land with millennials. Her career as a social media specialist has bolstered her conceptual copywriting skills with practical digital media experience. Call Helen for your social media campaign ideas, provoking post captions and content needs.
Before she found her home in the social sphere, Helen flexed her creative acumen in radio—a skill she hasn't forgotten. These skills are easily transferable to mediums like podcasting and TikTok scripts.
Helen is passionate about co-creating a more equal world. She favours human-centric social justice work like writing for non-profits and corporate CSI projects. Her background includes a shared history with many NGOs involved in children's right to play, the advancement of girls and young women and animal rescues.
Helen has completed a short course in Civil Resistance by the International Center of Non-Violent Conflict and is about to embark on her Master's in Gender Studies. Her passion for intersectional equality is only rivalled for her adept skills in creativity and communication, bringing much-needed adland talent to the NGO sector.
Working with non-profits like Childline and Quote This Woman+ has resulted in numerous woman empowerment projects.
Over 2 years she created through-the-line campaigns for South Africa's premier entertainment provider DStv for programmes like Survivor SA, The Bachelor SA, My Kitchen Rules and more.
Helen wrote all the product descriptions for Inahel Vitamins here: https://inhalevitamins.com/collections/all
She has written various drip email campaigns for Quote This Woman+.