Even though he's an all-rounded creative, Lebo specializes in the following:
> Conceptual copywriting.
> Digital & SEO Copywriting
> Scriptwriting (ads, YouTube videos, workshop videos, animations)
>>Things he's really great at writing:
> Business plans & proposals
> Facebook & Google Ads
> eBooks
> Sales letter
> Brochures
> Emails
> Surveys & quizzes
Lebo has an intimate love for sports, specifically football and Formula One.
He's deeply into spirituality and considers himself somewhat philosophical. Lebo admires leaders in these schools of thought, including Alan Watts, Eric Pepin, Vishen Lakhiani, and Steven Kotler.
He's a self-help junkie and a disciple of Kaizen; he's also obsessed with sharing what he learns to help others find solutions to their own challenges.
Lebo is also a techie with a secret desire to one day work for Space X and Tesla in some capacity or the other. He loves space as both an infinite resource for mankind, as well as a concept of peaceful chaos.
A qualified journalist with refined skills in news writing, editorial writing, sub-editing, and interviewing. During his time at Rosebank college, Lebo became the editor-in-chief of the campus newspaper and worked as a part-time tutor.
Holistic education in the field of digital marketing that covers every topic, including:
- Behavioural economics;
- Market & marketing research;
- Web analytics;
- Mobile marketing;
- Project management;
- Digital copywriting;
- Search Engine Optimization;
- UI/UX design;
- Social media marketing, and;
- Email marketing.
Dozens of graphics designed for one-off and retainer clients. Graphics include posters and pamphlets, logos, infographics, invitations, and digital assets for websites and social media pages.
Lebo has been writing copy for marketing agencies for the last 5 years now. Besides the digital, sales, and social media copy he's written for the agencies he's worked for, Lebo has also written copy for his own side business, a fast-growing content marketing agency in Johannesburg.
Lebo works for an ad agency in Soth Africa that handles over 2 dozen B2B accounts. These clients range from business consultants all the way to business coaches. He has vast experience adjusting the time of his copy to accommodate for most kinds of businesses.
Lebo has written over a dozen blogs and articles for companies in construction, including materials and equipment suppliers, as well as general contractors and builders.
Lebo has several published features and opinion pieces in an ezine and multiple blog websites.
Lebo has written blogs for about a handful of manufacturers in South Africa, including train track manufacturers, construction safety equipment manufacturers, and hydraulic systems manufacturers.
Lebo has written sales letters, video ad scripts, Facebook ad copy, and Google ad copy for about 3 different companies in the financial industry, including Momentum Namibia's Invest initiative, as well as a property loan company and a debt counselling company.
Lebo wrote a series of blogs for the Kim Field Academy, one of South Africa's most prestigious private primary schools and dance academies. He also wrote sales letters and email blasts for the Hockey Performance Academy, Lauren Penny's hockey school of excellence.
Lebohas written long form sales letters for Momneutm Namibia and Metropolitan's investment divisions.
Lebo wrote all the copy for PropInvest's Wealth Creation Campaign, which (at the time of writing) is generating massive volume and decent conversions for the company.
Over 2 years of experience writing technical, creative, and niche blog posts for a variety of clients in several industries. including:
>> Finance & Healthcare;
>> Tech & Real Estate;
>> e-Commerce & Retail, as well as;
>> Manufacturing, Mining, and a handful of others.
Lebo is an active Twitter user and has written thousands of interactive posts across several accounts.
Lebo has years of experience writing captivating and conversion-driven copy for Facebook ads and regular posts.
These are the kinds of Sales letter landing pages that Lebo is good at writing:
>> Low-ticket sales letter
>> High-quality Long-form
>> Corporate Sales Letter
>> Squeeze page
Lebo has written dozens of product descriptions and specs for a handful of eCommerce websites.
Lebo has written dozens of bios and profiles for people's CVs, social media feeds, as well as "About" sections on their websites,
Several published editorials and news pieces written for multiple online publications. Editorials included features, profiles, and opinion pieces.
This is what Lebo is good at regarding Email Marketing:
>> Abandoned cart emails
>> Single-blast promos & reminders
>> Automated updates (blogs, announcements)
>> Automated newsletter updates
>> Direct response email sequences
Lebo has designed and written copy for over a dozen CVs and resumes, including tailor-made cover letters and bios.
Lebo has written over a dozen product descriptions and specs over the last couple of years.
Lebo has written over a dozen sales brochures for several clients in multiple industries.
Lebo has written, edited, and published several press releases over the last few years. Press releases included:
>> Entertainment (Music & TV)
>> Events
>> Activations
Lebo has written copy for several websites that he has either designed himself or contributed towards. From landing pages to service and 'about us' pages, Lebo has a fair amount of experience writing optimized copy for websites.
Ads that Lebo is really great at writing:
>> Facebook & Google Ads
>> YouTube banner and video ads
>> Sales letters
>> Sales Brochures
>> Promotional Emails
This is what Lebo is good at regarding Scriptwriting:
>> YouTube video essays.
>> Products and services explainer videos.
>> Sales videos
Lebo was the lead editor for 2 published self-help books in South Africa.