Lebo M
Writer #57696
Joined 4/13/2021
3 Star Rating
5,176 Projects
0 Endorsements
0 Elite Skills
Before pursuing a career in digital marketing, Lebo worked in the media industry as a journalist, sub-editor, and editor-in-chief. After two years in media, he decided to transition to digital marketing and has since become a prolific conceptual copywriter.

He spent two years honing his skills at a full-service agency in Johannesburg. He then left to join one of the fastest-growing ad agencies in South Africa -- Future Famous Media.

He's written copy for several industries, including:

>> Finance & Healthcare;
>> Tech & Real Estate;
>> e-Commerce & Retail, as well as Manufacturing, Mining, and a handful of others.

Lebo is an all-rounded creative with 5 years of experience in marketing, digital design, web analytics, creative writing, and business development.

He looks forward to helping you crush your competition.
Real Estate
Twitter Post
Product Description
Email Copy
16 More


Even though he's an all-rounded creative, Lebo specializes in the following:

> Conceptual copywriting.
> Digital & SEO Copywriting
> Scriptwriting (ads, YouTube videos, workshop videos, animations)

>>Things he's really great at writing:

> Business plans & proposals
> Facebook & Google Ads
> eBooks
> Sales letter
> Brochures
> Emails
> Surveys & quizzes


Lebo has an intimate love for sports, specifically football and Formula One.

He's deeply into spirituality and considers himself somewhat philosophical. Lebo admires leaders in these schools of thought, including Alan Watts, Eric Pepin, Vishen Lakhiani, and Steven Kotler.

He's a self-help junkie and a disciple of Kaizen; he's also obsessed with sharing what he learns to help others find solutions to their own challenges.

Lebo is also a techie with a secret desire to one day work for Space X and Tesla in some capacity or the other. He loves space as both an infinite resource for mankind, as well as a concept of peaceful chaos.


IIE Rosebank College

A qualified journalist with refined skills in news writing, editorial writing, sub-editing, and interviewing. During his time at Rosebank college, Lebo became the editor-in-chief of the campus newspaper and worked as a part-time tutor.

Red & Yellow Creative School of Business

Holistic education in the field of digital marketing that covers every topic, including:
- Behavioural economics;
- Market & marketing research;
- Web analytics;
- Mobile marketing;
- Project management;
- Digital copywriting;
- Search Engine Optimization;
- UI/UX design;
- Social media marketing, and;
- Email marketing.


180 Projects Completed

Dozens of graphics designed for one-off and retainer clients. Graphics include posters and pamphlets, logos, infographics, invitations, and digital assets for websites and social media pages.


127 Projects Completed

Lebo has been writing copy for marketing agencies for the last 5 years now. Besides the digital, sales, and social media copy he's written for the agencies he's worked for, Lebo has also written copy for his own side business, a fast-growing content marketing agency in Johannesburg.


22 Projects Completed

Lebo works for an ad agency in Soth Africa that handles over 2 dozen B2B accounts. These clients range from business consultants all the way to business coaches. He has vast experience adjusting the time of his copy to accommodate for most kinds of businesses.


17 Projects Completed

Lebo has written over a dozen blogs and articles for companies in construction, including materials and equipment suppliers, as well as general contractors and builders.


10 Projects Completed

Lebo has several published features and opinion pieces in an ezine and multiple blog websites.


9 Projects Completed

Lebo has written blogs for about a handful of manufacturers in South Africa, including train track manufacturers, construction safety equipment manufacturers, and hydraulic systems manufacturers.


7 Projects Completed

Lebo has written sales letters, video ad scripts, Facebook ad copy, and Google ad copy for about 3 different companies in the financial industry, including Momentum Namibia's Invest initiative, as well as a property loan company and a debt counselling company.


4 Projects Completed

Lebo wrote a series of blogs for the Kim Field Academy, one of South Africa's most prestigious private primary schools and dance academies. He also wrote sales letters and email blasts for the Hockey Performance Academy, Lauren Penny's hockey school of excellence.


2 Projects Completed

Lebohas written long form sales letters for Momneutm Namibia and Metropolitan's investment divisions.

Real Estate

1 Projects Completed

Lebo wrote all the copy for PropInvest's Wealth Creation Campaign, which (at the time of writing) is generating massive volume and decent conversions for the company.

Blog Post

3,000 Projects Completed

Over 2 years of experience writing technical, creative, and niche blog posts for a variety of clients in several industries. including:

>> Finance & Healthcare;
>> Tech & Real Estate;
>> e-Commerce & Retail, as well as;
>> Manufacturing, Mining, and a handful of others.

Twitter Post

1,300 Projects Completed

Lebo is an active Twitter user and has written thousands of interactive posts across several accounts.

Facebook Post

300 Projects Completed

Lebo has years of experience writing captivating and conversion-driven copy for Facebook ads and regular posts.

Landing Page

37 Projects Completed

These are the kinds of Sales letter landing pages that Lebo is good at writing:

>> Low-ticket sales letter
>> High-quality Long-form
>> Corporate Sales Letter
>> Squeeze page


26 Projects Completed

Lebo has written dozens of product descriptions and specs for a handful of eCommerce websites.


25 Projects Completed

Lebo has written dozens of bios and profiles for people's CVs, social media feeds, as well as "About" sections on their websites,


20 Projects Completed

Several published editorials and news pieces written for multiple online publications. Editorials included features, profiles, and opinion pieces.

Email Copy

17 Projects Completed

This is what Lebo is good at regarding Email Marketing:

>> Abandoned cart emails
>> Single-blast promos & reminders
>> Automated updates (blogs, announcements)
>> Automated newsletter updates
>> Direct response email sequences


16 Projects Completed

Lebo has designed and written copy for over a dozen CVs and resumes, including tailor-made cover letters and bios.

Product Description

15 Projects Completed

Lebo has written over a dozen product descriptions and specs over the last couple of years.


13 Projects Completed

Lebo has written over a dozen sales brochures for several clients in multiple industries.

Press Release

9 Projects Completed

Lebo has written, edited, and published several press releases over the last few years. Press releases included:

>> Entertainment (Music & TV)
>> Events
>> Activations

Web Page

7 Projects Completed

Lebo has written copy for several websites that he has either designed himself or contributed towards. From landing pages to service and 'about us' pages, Lebo has a fair amount of experience writing optimized copy for websites.


6 Projects Completed

Ads that Lebo is really great at writing:

>> Facebook & Google Ads
>> YouTube banner and video ads
>> Sales letters
>> Sales Brochures
>> Promotional Emails


4 Projects Completed

This is what Lebo is good at regarding Scriptwriting:

>> YouTube video essays.
>> Products and services explainer videos.
>> Sales videos


2 Projects Completed

Lebo was the lead editor for 2 published self-help books in South Africa.

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