There are press releases and there are press releases.
Some are advertisements by any other name and are immediately spiked by news editors.
Others are stories that are followed up and printed.
It really is that simple.
The hard bit is knowing what to write and this is where Patrick B comes in.
Besides Patrick's obsession with writing press releases he has been crafting news, features, web copy and blogs for the past 20 years and loves every minute of it.
Besides copy writing and producing press releases Patrick has a great deal of experience working with politicians and business leaders ghost writing blogs, books and speeches as well as helping to develop person brands.
Patrick B has worked at the most senior of levels advising politicians, providing media briefings and preparing speeches and copy for them.
Patrick B has previously worked as an English teacher in China so has a particular insight into this niche.
Patrick B has also worked as a professional chef so can write about cooking with insider knowledge.
Patrick B has years of experience representing high-profile public figures and organisations providing press releases and media responses.
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