Press Releases, White Papers, Landing Pages, Newsletter Articles, Blogs
Laura is interested in traveling (her favorite destinations include any and all Caribbean islands!) and fitness. Running, reading and spending time outside with her family top her list of free-time favorites.
Laura earned a 3.96 GPA from Kutztown University and was a member of the Phi Kappa Phi Honors Society. Writing for The Keystone student newspaper gave her experience in journalism while an on-campus internship with the University Relations Office provided real-world public realtions experience.
As the content marketing specialist for a digital community platform, and with a background in marketing, Laura has become an authority in the digital media marketing world. She stays current on all issues affecting the industry and is a reliable knowledge source on multiple marketing topics and subjects. She's able to engage with readers whether they're familiar with the product, service or topic or not and enjoys helping others connect with brands.
Laura P is able to tackle numerous industries, including home living. As a mother of 4 and professional writer interested in home projects, with background as the PR Director for a statewide builders association, home living is one of her specialties.
Laura regularly works on a freelance-basis with numerous trainers and small fitness centers facilities to create newsletters and advertising pieces. She has also worked on web-writing and keyword enrichment for a variety of fitness center facilities. She believes in understanding client needs and target demographics to create meaningful pieces that allow fitness centers to stand out above their competitors.
Laura worked full time as the magazine editor for Keystone Builder, a publication of the Pennsylvania Builders Association. Additionally, she freelances for a variety of local builders associations and small construction firms. She specializes in press releases, magazine articles, code description pieces and newsletter articles. She also is experienced in creating consumer-relevant social media content.
Laura has a variety of law firms as regular clients. From newsletters to landing pages, she has experience doing the needed research to produce high-quality legal content that is easy to understand and accurate. She has written pieces covering family law, personal injury law, birth injury law, small business law, estate planning, debt collection law and more.
As a regular newsletter content writer for a national insurance company, Laura has experience researching and producing consumer-driven insurance pieces. Insurance can be complicated and difficult to comprehend; Laura understands this and is able to do the needed background research to create pieces that are reader-friendly and easy to understand for the average insurance customer. She is well-versed in various insurance types and makes this clear in her writing.
As a digital content writer, Laura P writes for a number of high-profile technology firms, fitness apparel retailers, insurance agencies and law firms on a regular basis. She is able to understand the needs of each client, eventually setting up news alerts and suggesting topics as needed. She is passionate about writing blog posts.
As a copywriter and public relations specialist for the Pennsylvania Builders Association, Laura developed weekly newsletters targeting PBA members and executives. She has done the same for legal clients, technology firms, fitness clients and numerous others. She is able to produce high-caliber articles covering numerous topics for a variety of clients, with an internal or external focus.
As a public relations specialist, Laura has written press releases for associations, universities, technology companies, law firms and solutions providors. From staffing and store opening announcements to governmental relations pieces, she is able to reach targeted audiences in concise, professional pieces that are easy to understand.
Laura works with a SEO firm to write website landing pages on a monthly basis for a variety of clients. Her main clients include law firms, technology firms, restoration and construction companies and a variety of others. She is easily able to incorporate the needed keywords while keeping the writing natural and reader-friendly.
Laura has experience writing white papers for technology solutions providors and law firms. If given a topic, she is able to research the appropriate information and gather viewpoints from company publications to put together a piece that stands out and is appropriate for download from a website. These can be keyword enriched but do not need to be.