He has honed a number of specialties in content marketing, including long- and short-form blogs, email sequences for email marketing drip campaigns, social media marketing, e-books, video marketing scripts, white papers, and interactive auto-responders.
He regularly completes work anywhere from 400 to 20,000 words.
Subjects on which he has written extensively include career advancement, travel, finance, information technology (IT), B2B, software-as-a-service (SaaS), cybersecurity, real estate, roofing, commercial HVAC and refrigeration systems, digital marketing, and personal development.
He enjoys writing, meditation, swimming, and painting. He is an avid world traveler whose favorite destinations include Reykjavik, Stockholm, Oxford, and Dublin. Some of his favorite foreign languages include Dutch and Icelandic.
He has helped thousands of clients through career planning, goal formulation, interview coaching, and development of marketing documents such as the resume, cover letter, LinkedIn profile, or online portfolio.
The majority of his clients have been leaders at the Vice President level and above, including many CEOs, CIOs, COOs, and CFOs of private and publicly traded enterprises.
His direct experience with senior executives greatly informs how he positions B2B clients to develop their leads through content marketing. He understands how senior leaders analyze SaaS solutions and other sophisticated offerings.
He has also written training courses and e-books on specialized career advancement topics. Some of these include career change strategies for teachers and effective career change after 40.
He has completed short- and long-form blog posts from 400 to 2,000 words on a vast range of subjects, aligning them with the client's SEO, marketing, and brand voice goals.
Some subjects he has written on at length include career advancement, travel, finance, information technology (IT), B2B, software-as-a-service (SaaS), cybersecurity, real estate, roofing, commercial HVAC and refrigeration systems, digital marketing, and personal development.
As a resume writing professional, he has trained under industry leaders in career services and worked with clients ranging from CEOs to elementary school teachers.
Using his achievement-focused resume writing style, which is aligned with modern best practices in career marketing, he has helped clients get promotions, change industries, win attention from recruiters, and get raises of up to 35%.
He regularly completes professional biographies for executives, positioning their achievements to appeal to the right audiences for networking and career development, e.g. seeking consulting engagements or board appointments.
He has written Web pages for a wide range of businesses, including roofers, general contractors, internet service providers, cybersecurity consultants, real estate agents, attorneys, digital marketing agencies, nonprofits, travel agents, plumbers, home inspectors, exterminators, software developers, and many more.
He has completed e-books of up to 20,000 words as part of lead generation for a variety of businesses. Most of my e-book clients have been B2B firms in highly technical industries, including SaaS, cybersecurity, and medical devices.
He has completed short- and long-form landing pages for service-based businesses. Most of his landing pages have focused on video courses and other information products. In one case, his development of an e-book lead magnet, video script, and landing page increased a consulting company's leads by 300%.
He has written video scripts for landing pages and brand marketing in several different industries as well as personal development content for an online video channel aimed at Millennial viewers.
He has completed case studies up to 20 pages in length mostly for highly technical B2B enterprises with long sales cycles. Some of these include software developers in the Customer Relationship Management (CRM) space and IT consultants.