Abi A
Writer #52722
Joined 10/12/2020
5 Star Rating
100% Success
321 Projects
0 Endorsements
0 Elite Skills
Abi A is a writer, editor and entrepreneur.

She writes for companies and organizations that care about sustainability and climate change. These include social enterprises, businesses, law firms and financial institutions.

Abi is an experienced freelance writer and copy-editor. She writes and edits long-form articles, blog posts, web copy and emails. She also creates and manages content across social media platforms. This work involves communicating technical, financial and scientific data in a clear and engaging way.

Before starting her freelance career, Abi worked as a writer, copy-editor and research analyst for legal publishers Chambers and Partners. This involved interviewing lawyers and their clients across the globe, including CEOs, CFOs and judges.

Abi trained and mentored researchers in maintaining Chambers’ house style and writing copy to tight deadlines. She also copy-edited, re-wrote and proof- read sections of UK and US Guides.

After her stint in legal publishing, Abi founded pop-up events company Rambling Restaurant in London. Having built and run her own business from scratch, she knows only too well that when you’re working flat out, head down, it can be hard to see the wood for the trees. Abi is here to help you take a step back and see the whole. You may have the best product or service in the world, but without good sales and marketing copy, who’s going to know about it?

Realizing that running events was not conducive to starting a family, Abi re-trained as an English, Media & Drama teacher. During her stint in schools she enjoyed using her powers of communication to cajole, persuade and ultimately, convince others to move in a certain direction, both literally and figuratively.

Although she adores teaching teenagers, Abi's main passion is still writing and she enjoys the freedom and variety that being a freelancer brings with it.

Tell Abi what you need and she will write it, be it catchy website copy or an in-depth technical report. Abi will adopt the voice of your brand. If you’re not so sure of your brand voice, Abi is here to help you figure that out. You talk. Abi listens. Together, you will create something magical.
Bio/Profile
Energy
Newsletter Content
Blog Post
Book
Case Studies
Legal
White Paper
Green Products
Article

Specialties

Creative content & copywriter

Save yourself time, money and stress. Let Abi A take some of that work off your plate.

Do you need to:

- generate leads and build brand loyalty?
- communicate your story online?
- turn scientific or technical data into reader-friendly copy?

If the answer is yes to any of the above, get in touch! Abi writes both long-form and short-form pieces:

- Website copy
- Blog posts
- Newsletters (external/internal)
- Case studies
- White papers
- Magazine features
- Ghostwriting
- Company slogans and taglines
- Ad scripts for radio
- Trade articles
- Speeches
- Press releases

Interests

Business
Finance
Law
Science & innovation
Sustainability
Climate change
Renewable energy

Legal

43 Projects Completed

For four years Abi A worked as a research analyst for legal publishers Chambers and Partners. This involved interviewing lawyers and their clients across the globe, including CEOs, CFOs and judges.

Abi analyzed cross-referenced and read between the lines of law firm submissions. She wrote accurate, informative copy to tight deadlines, maintaining Chambers’ house style. Abi also trained and mentored researchers to do the same. She wrote, copy-edited, re-wrote and proof-read sections of UK and US Guides.

HOW DOES THIS HELP YOU?

CASE STUDIES

Conducting many hundreds of interviews has made Abi a dab hand at interviewing people. While putting lawyers’ client referees at ease, she dug for those sound bites that would aid her lawyer write-ups. Abi can do the same with your customers, creating case studies that you can use in your marketing.

WHITE PAPERS

Abi learns new vocabularies quickly. With very little legal training she picked up technical legal terms fast and was able to hold her own in the following sectors: real estate, employment, public international law, bankruptcy, litigation, mergers & acquisitions. Abi will research and learn the industry vocabulary needed to write your white paper.

Energy

12 Projects Completed

Abi A writes mainly for companies involved in the renewable energy industry.

Green Products

7 Projects Completed

Abi writes for companies that sell sustainable products. She communicates the technology behind products in a way that showcases their benefit to the consumer.

Blog Post

190 Projects Completed

Abi A has written blog posts for numerous clients, from food & drink companies to venture capital funds.

Case Studies

42 Projects Completed

For four years Abi A worked as a research analyst for legal publishers Chambers and Partners. This involved interviewing lawyers and their clients across the globe, including CEOs, CFOs and judges.

Abi analyzed cross-referenced and read between the lines of law firm submissions. She wrote accurate, informative copy to tight deadlines, maintaining Chambers’ house style. Abi also trained and mentored researchers to do the same. She wrote, copy-edited, re-wrote and proof-read sections of UK and US Guides.

HOW DOES THIS HELP YOU?

CASE STUDIES

Conducting many hundreds of interviews has made Abi a dab hand at interviewing people. While putting lawyers’ client referees at ease, she dug for those sound bites that would aid her lawyer write-ups. Abi can do the same with your customers, creating case studies that you can use in your marketing.

WHITE PAPERS

Abi learns new vocabularies quickly. With very little legal training she picked up technical legal terms fast and was able to hold her own in the following sectors: real estate, employment, public international law, bankruptcy, litigation, mergers & acquisitions. Abi will research and learn the industry vocabulary needed to write your white paper.

Newsletter Content

12 Projects Completed

Abi A worked with Hub Islington, writing newsletters for and designing their events program. This included setting up Social Entrepreneurs Anonymous, a monthly workshop to help start-ups with business planning, fundraising and work-life balance. Abi also represented the London Hub in Brussels, co-designing the hosting role with hosts from Hubs in 20 different countries.

HOW CAN THIS HELP YOU?

Regular newsletters are a great way to keep in contact with your customers, reminding them you exist and notifying them of new products or services, industry news and events. They are also a great place to put calls to action.

Newsletters fall into three categories: the good, the useful and the unnecessary. When a reliably good newsletter arrives in my inbox, you might file it in your ‘enjoyable lunchtime reading’ folder. A good newsletter excites your curiosity and you will look forward to reading it.

When a useful newsletter arrives in your inbox you might scan it quickly for the information you need and then file it away for reference.

However, the majority of newsletters people sign up for become relegated to the unnecessary category within a week or two. You sign up thinking they will be interesting or informative and they turn out to be spam-like or boring: too frequent, too much direct sales pitch, too many exclamation marks or calls to action, not enough thought about what you really want to spend your time reading. So they sit, unopened, in your inbox.

Or you unsubscribe.

An un-subscriber is the worst. That’s a potential customer you’ve lost through inattention to something that was meant to spread goodwill, not irritation. So let Abi A do the writing and build your following. Abi will make sure your newsletter is informative and enjoyable.

Article

7 Projects Completed

Trade articles - for HUSK, AoB Magazine, OGC
Magazine features - for AoB Magazine at Chambers and Partners

White Paper

5 Projects Completed

For four years Abi A worked as a research analyst for legal publishers Chambers and Partners. This involved interviewing lawyers and their clients across the globe, including CEOs, CFOs and judges.

Abi analyzed cross-referenced and read between the lines of law firm submissions. She wrote accurate, informative copy to tight deadlines, maintaining Chambers’ house style. Abi also trained and mentored researchers to do the same. She wrote, copy-edited, re-wrote and proof-read sections of UK and US Guides.

HOW DOES THIS HELP YOU?

CASE STUDIES

Conducting many hundreds of interviews has made Abi a dab hand at interviewing people. While putting lawyers’ client referees at ease, she dug for those sound bites that would aid her lawyer write-ups. Abi can do the same with your customers, creating case studies that you can use in your marketing.

WHITE PAPERS

Abi learns new vocabularies quickly. With very little legal training she picked up technical legal terms fast and was able to hold her own in the following sectors: real estate, employment, public international law, bankruptcy, litigation, mergers & acquisitions. Abi will research and learn the industry vocabulary needed to write your white paper.

Book

2 Projects Completed

Fiction: The Gin Maker (on final draft)

Non-fiction: The Language of Climate Change (a work in progress)

Bio/Profile

1 Projects Completed

Bio created for award-winning photographer Tamara Stubbs

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