Brian T
Writer #52401
Joined 10/8/2020
4 Star Rating
2,000 Projects
0 Endorsements
0 Elite Skills
Freelance Writer
Kildare Communications / Dallas, TX / May 2018 – Present
Apply a servant’s heart to deliver exceptional results for his clients. Recent projects:
- Developed Facebook ad campaigns and lead magnets for financial advisors to drive consumer inquiries
- Spearheaded an advocacy campaign for Mazda’s latest crossover vehicle. Leading-edge solutions included a live online reveal of the vehicle, multicity tour with augmented reality, and an incentive-based training app.
- Developed eLearning and a series of seminars on Performance Improvement for Toyota

Creative Director
ES3 / Dallas and Los Angeles / January 2010 – April 2018
Guided the vision and execution of marketing and training solutions for Lexus, Toyota, Mazda and Kia.
- Helped build Kia into a $12 million account; developed a culture-change campaign that contributed to their Top-5 status in perceived quality.
- Built/mentored a team of writers and product-information specialists.
- Oversaw all creative work to include point-of sale materials, websites, sales and service training, culture-change campaigns, videos, executive speeches, new-vehicle launch events and new-business proposals.

Executive Director
Catholic Information Center / Kalamazoo, MI / January 2007 – December 2009
Led and managed all of the center’s efforts, including retailing, business planning, marketing, advertising and fundraising.
- Helped secure over $120K in donations.
- Created a weekly radio show; promoted it through radio spots, direct mail and in-store advertising.
- Implemented events such as the Catholic Women’s Conference, guest-speaker seminars and small-group theology studies.
Blog Post


- Creative Writing / Copywriting
- Blogging
- Proposal Writing
- Advertising
- Lead magnets
- Automotive
- eLearning
- Storyline
- Instructor-Led Training
- Video
- Radio
- Event Design
- Fundraising
- Executive Direction
- Mentoring


Pursuing excellence
Giving back
Mountain biking


1,000 Projects Completed

Brian has been writing in the automotive space for 20+ years. Recent projects include writing TV ads for dealer groups across the country and creating a gallery-like tour of Mazda’s Retail Evolution Dealer concept. The tour works via a Smartphone app, guiding the user through the dealership. At key points, the user hears the stories behind the building’s design influences and artwork with an end-game focus on building stronger connections between the customer and the brand.

He has developed expertise both in the automotive products themselves and in the retail businesses that support them. For the products, he has penned launch events, product brochures, video walkarounds, how-to videos and web courses. For the retail businesses, Brian has developed curriculum on all aspects of the business, from creating an exceptional customer experience to selling additional service recommendations to using proper phone skills.

Blog Post

1,000 Projects Completed

Brian writes blog posts to build awareness for a local Ranch and as entertainment fodder for its followers. The posts are humorous in nature and are often written from the perspective of the ranch animals. For another site, he writes blog posts that express gratitude for some of the more ordinary aspects of life.

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