Freelance Writer
Kildare Communications / Dallas, TX / May 2018 – Present
Apply a servant’s heart to deliver exceptional results for his clients. Recent projects:
- Developed Facebook ad campaigns and lead magnets for financial advisors to drive consumer inquiries
- Spearheaded an advocacy campaign for Mazda’s latest crossover vehicle. Leading-edge solutions included a live online reveal of the vehicle, multicity tour with augmented reality, and an incentive-based training app.
- Developed eLearning and a series of seminars on Performance Improvement for Toyota

Creative Director
ES3 / Dallas and Los Angeles / January 2010 – April 2018
Guided the vision and execution of marketing and training solutions for Lexus, Toyota, Mazda and Kia.
- Helped build Kia into a $12 million account; developed a culture-change campaign that contributed to their Top-5 status in perceived quality.
- Built/mentored a team of writers and product-information specialists.
- Oversaw all creative work to include point-of sale materials, websites, sales and service training, culture-change campaigns, videos, executive speeches, new-vehicle launch events and new-business proposals.

Executive Director
Catholic Information Center / Kalamazoo, MI / January 2007 – December 2009
Led and managed all of the center’s efforts, including retailing, business planning, marketing, advertising and fundraising.
- Helped secure over $120K in donations.
- Created a weekly radio show; promoted it through radio spots, direct mail and in-store advertising.
- Implemented events such as the Catholic Women’s Conference, guest-speaker seminars and small-group theology studies.