Her specialties include web content writing, news writing, blogging, report writing, magazine article writing and copywriting.
Her interests include blogging, reading, writing, marketing and photography
Topics include: phonetics (sounds), morphology (words), syntax (sentence structure), semantics (meaning), historical linguistics (how languages change overtime), sociolinguistics (how languages vary) and pragmatics (how to use language in context).
Asena developed her skills across a range of platforms in an experimental and interactive environment, producing both journalistic and academic content. She published news across various media platforms, such as newspapers, magazines and the Web.
Monitored the performance of the company’s products through regular reporting. Responsible for timely delivery of print editions to the production and design team. Liaised with the editors and other relevant departments to deliver as per production schedule. Responsible for the project management of new developments, such as magazine, website and app launches. In charge of developing marketing materials about Global Data’s brand and products. Helped maintain and update social media channels.
Prepared daily news, researched and wrote stories for web and print for Private Banker International. Feature-writing and interviewing senior industry executives. Attended and reviewed conferences and industry events.
As a senior account executive, Asena creates, edits and distributes content for internal and external channels on behalf of clients. She builds strong relationships by promoting and maintaining assigned client relationships and prospective client relationships.
In her work she has proposed new ideas and concepts for social media content, including Facebook and Instagram. Assisted with daily administrative duties. Exercised writing and editing abilities by creating press releases and newsletters. Assisted in planning and attending social events for the company. Tracked media coverage and organizing new market approaches.
Launched new social media campaign to increase engagement and sales. Established strong relationships through various email marketing methods, promoting business. Developed a comprehensive press release package resulting in successful launch of new publication. Provided administrative support to senior team members. Monitored social media platforms to gain information on social trends, inspiration and feedback.
Asena is a communications expert and qualified journalist with over four years’ experience in publishing, journalism and public relations.