Asena D
Writer #52367
Joined 10/7/2020
3 Star Rating
105 Projects
0 Endorsements
0 Elite Skills
Asena is a communications expert and qualified journalist with over four years’ experience. Her background includes working at a PR agency as a senior account executive and at a finance magazine as a senior reporter.

Her role included planning, creating, editing and distributing content for multiple clients. She interviewed employees and customers, wrote speeches for the management team, responded to media enquiries and created marketing materials such as short films for new product launches. She also worked cross-functionally and closely on multiple projects with strict deadlines.
Publishing
Article
Finance
Marketing

Specialties

Her specialties include web content writing, news writing, blogging, report writing, magazine article writing and copywriting.

Interests

Her interests include blogging, reading, writing, marketing and photography

Education

University of Westminster

Asena developed her skills across a range of platforms in an experimental and interactive environment, producing both journalistic and academic content. She published news across various media platforms, such as newspapers, magazines and the Web.

University of British Columbia

Topics include: phonetics (sounds), morphology (words), syntax (sentence structure), semantics (meaning), historical linguistics (how languages change overtime), sociolinguistics (how languages vary) and pragmatics (how to use language in context).

Finance

2 Projects Completed

Monitored the performance of the company’s products through regular reporting. Responsible for timely delivery of print editions to the production and design team. Liaised with the editors and other relevant departments to deliver as per production schedule. Responsible for the project management of new developments, such as magazine, website and app launches. In charge of developing marketing materials about Global Data’s brand and products. Helped maintain and update social media channels.

Prepared daily news, researched and wrote stories for web and print for Private Banker International. Feature-writing and interviewing senior industry executives. Attended and reviewed conferences and industry events.

Marketing

2 Projects Completed

As a senior account executive, Asena creates, edits and distributes content for internal and external channels on behalf of clients. She builds strong relationships by promoting and maintaining assigned client relationships and prospective client relationships.

In her work she has proposed new ideas and concepts for social media content, including Facebook and Instagram. Assisted with daily administrative duties. Exercised writing and editing abilities by creating press releases and newsletters. Assisted in planning and attending social events for the company. Tracked media coverage and organizing new market approaches.

Publishing

1 Projects Completed

Launched new social media campaign to increase engagement and sales. Established strong relationships through various email marketing methods, promoting business. Developed a comprehensive press release package resulting in successful launch of new publication. Provided administrative support to senior team members. Monitored social media platforms to gain information on social trends, inspiration and feedback.

Article

100 Projects Completed

Asena is a communications expert and qualified journalist with over four years’ experience in publishing, journalism and public relations.

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