Bethany specializes in creating consistent branding content for small companies. Small businesses need online content to promote brand awareness but don't have the time to create the content. She works with businesses to capture their brand and turn it into useful content that will create leads and drive sales. This content includes website landing pages, blog posts, case studies, email campaigns, newsletters, and social media posts.
Bethany is interested in working with smaller businesses who wish to free up their time from creating content to actually running their business. As a small business owner herself, she sympathizes with them. She wants to work with them also because small businesses are incredibly important to our economy. Helping them boost brand awareness and better their content will help all of us.
Not only has Bethany written several articles about education for a variety of publications, but she has also worked in the education industry herself as a teacher and tutor. She worked in daycares, schools, one-on-one, and even virtual classrooms. When it comes to writing for the education industry, she is well-versed in the language, audience, and topics.
As a small business owner, Bethany understands the need for great content that is on-brand and search engine optimized. She has worked with several small businesses to create content for their websites, social media, and email campaigns. Through her four years of freelance writing, her clients speak enthusiastically and positively about their experiences with her.
While Bethany has only completed a few projects in this industry, she is a parent who believes in thorough research when writing a blog post or article. She has worked with a couple of companies that targeted parents and used her expertise as a parent to write high-quality content for those clients.
Even before becoming a freelance writer and small business owner, Bethany worked as an intern to help her boss create email newsletter campaigns. These campaigns improved customer awareness and helped them to engage with the business. She continued to work with her own business and other businesses to create email newsletters for their consumers.
Bethany has worked with a couple of small businesses to help them make landing page content that will attract leads and drive sales. All of her clients have been extremely pleased with the results and have been vocal about their appreciation for her high-quality work.
Bethany has written many blog posts for many different industries. She has written about travel, parenting, education, disabilities, car safety, medical health, and more. Blog posts are a great way for businesses to promote their brand, build brand awareness, and make their brand an authority in their industry. One of her favorite blogging topics is digital marketing and branding since it allows her to use her knowledge to help out other businesses.
Bethany worked on two short-term projects for similar companies to create several thousand product descriptions for them. The companies sold event decorations and supplies. She created SEO product descriptions along with keyword tags that helped their products to sell faster and more of each.