Lisa C
Writer #51621
Joined 9/28/2020
4 Star Rating
100% Success
1,114 Projects
0 Endorsements
0 Elite Skills
Not only is Lisa a writer (something that is part of her creative DNA), but she also considers herself a visionary. She sees the project from all sides — understanding client needs, space, layout, and placement. She's been a writer, graphic designer, account executive, traffic manager, and photo shoot art director. She's worked directly with CEOs, vendors, clients, team members, outside agencies, and everything in between. She sees the whole picture, not just her piece of the pie.
Book
Finance
Landing Page
Brochure
Catalog
Newsletter Content
Garden
Green Living
Business
Fitness
27 More

Specialties

Lisa has a passion — and innate knack — for writing. Whether it's short or long, snappy or buttoned up, humorous or heartfelt, she can do it all.

She's had a hand in writing pretty much everything — poems, children's books, print and radio ads, newsletters, brochures, direct mail, SEO website content, product descriptions, press releases, articles, bios, video scripts... you name it, she's probably done it.

Interests

Did we mention Lisa has written a little bit of this and a little bit of that? She prefers the creative side — clever headlines with supporting content; thought-provoking prose that leaves you saying "Hmmm...", a twist of humor. But she also loves a challenge and venturing into new, undiscovered territory where she can stretch her manuscript muscles.

Education

Michigan State University

Lisa majored in Advertising with a concentration on Telecommunications and a supplemental certificate for Film Thematic Studies.

Western Michigan University

Lisa majored in Elementary Education with minors in Early Childhood Development, Science and English.

Nutrition

100 Projects Completed

At Health Enhancement Systems, Lisa wrote posters, sell sheets, daily tips, FAQs, articles, and other website content for many themed worksite wellness programs that had a nutrition component or was solely a healthy diet campaign.

Fitness

100 Projects Completed

At Health Enhancement Systems, Lisa wrote posters, sell sheets, daily tips, FAQs, articles, and other website content for many themed worksite wellness programs that had a fitness component or was solely a physical activity campaign.

Health

100 Projects Completed

At Health Enhancement Systems, Lisa wrote posters, sell sheets, daily tips, FAQs, articles, and other website content for many themed worksite wellness programs.

Banking

100 Projects Completed

Not only was she the Advertising Manager and sole copywriter for First of America Bank’s Corporate Marketing Department, but Lisa developed concepts, wrote, and designed ads, brochures, and other marketing materials for Sturgis Bank & Trust Company, Associated Bank, and Republic Bank.

Fashion

75 Projects Completed

Lisa has written newspaper ads, store signage, product catalogs, direct mail, radio ads, and other promotional pieces for Gilmore’s Department Store, Acorn, and CG & Company.

Cooking/Beverage

25 Projects Completed

From concept to completion, she developed ads, product catalogs, display booths, truck graphics, and more for EZ-Que — art directing photo shoots, gathering images, designing layouts and the company logo, writing, editing, and working with print vendors.

Education

20 Projects Completed

As the interim editor for the Kirtland Community College campus newspaper, Lisa wrote some articles and ads, as well as designed the paper layout.

Garden

10 Projects Completed

At Health Enhancement Systems, Lisa wrote posters, sell sheets, daily tips, FAQs, articles, and other website content for many themed worksite wellness programs that had a gardening component.

Green Living

10 Projects Completed

At Health Enhancement Systems, Lisa wrote posters, sell sheets, daily tips, FAQs, articles, and other website content for many themed worksite wellness programs that had a conservation component or was solely a green living campaign.

Business

10 Projects Completed

Lisa has written content for a variety of businesses, including her own marketing agency’s promotional materials, print ads for F.L.A.G. (Foreign Links Around the Globe), and a sales brochure (that she also designed) for Paw Paw Press.

Legal

5 Projects Completed

Lisa created concept ideas and wrote ads for Kreis Enderle, as well as designed a logo and ad layouts, plus an annual pig roast logo, invite, and t-shirt.

Manufacturing

5 Projects Completed

Lisa has written content for Dow Corning (magazine articles and sales brochures) and Haworth (environmental brochure).

Transportation

5 Projects Completed

Lisa has written content for a series of Amtrak billboards.

Auto

3 Projects Completed

As an intern at a local ad agency, Lisa wrote radio and print ad copy for Putnam Honda.

Medical

2 Projects Completed

Lisa has developed concepts, wrote, and designed ads for Borgess Hospital (Bariatrics division) and East Bay Medical Center.

Finance

1 Projects Completed

She wrote content, as well as designed a logo and brochure for Sage & Associates.

Direct Mail

100 Projects Completed

Lisa has developed the concept, written, designed, and art directed 100+ direct mail pieces for retail (fashion), non-profits, financial, and many more.

Advertisement

100 Projects Completed

Lisa has written (and designed) hundreds of ads for a variety of industries and mediums — from magazines and event programs to newspapers, radio, and banner.

Web Page

50 Projects Completed

Lisa has written web page content for 13+ worksite wellness campaigns, as well as for a corporate/nonprofit/education/marketing resource company and chemical manufacturing corporation.

Article

35 Projects Completed

As the interim editor of a community college newspaper, Lisa wrote several articles — opinion stories, as well as those involving interviewing/reporting events and people.

She's also written campaign-specific articles for 13+ worksite wellness programs, along with technical pieces for a chemical manufacturing company.

Press Release

30 Projects Completed

She has written many press releases for Health Enhancement Systems worksite wellness programs (both as a marketing component for clients and as an advertisement for each campaign on PR Newswire) and other industries, such as a local community college.

Script/Video

30 Projects Completed

Each Health Enhancement Systems worksite wellness program included two videos — one to market to the program coordinators and another to entice participants to join. Lisa wrote both versions for 13+ themed campaigns.

Radio Spot

25 Projects Completed

Lisa has written several radio spots, including while she was an intern at an ad agency (for a local car dealership) and the Advertising Manager at a department store (high fashion).

Presentation

25 Projects Completed

As an accompaniment to each worksite wellness program (13+) at Health Enhancement Systems, Lisa wrote several marketing pieces, including PowerPoint presentations. In addition, she was tasked with writing custom pieces for their largest client's annual summer and winter special campaigns.

Also, she wrote and presented a humorous, themed deck on the content department stats and upcoming projects at the annual Year in Review meeting.

Resume

15 Projects Completed

In addition to her own resume, Lisa has also written/arranged resumes for several friends and family members.

Banner Ad

15 Projects Completed

As part of a customizable wellness program portal, Lisa wrote a series of banner ads for upcoming campaigns (13+ available).

Mobile Content

15 Projects Completed

Every worksite wellness campaign (13+) at Health Enhancement Systems included a mobile app. Because not all the content easily translated from web (which Lisa wrote) to mobile, some of it had to be revised for each program nuance (which she updated).

Email Copy

15 Projects Completed

As an accompaniment to each worksite wellness program (13+) at Health Enhancement Systems, Lisa wrote several marketing pieces, including email copy.

Product Description

15 Projects Completed

Each worksite wellness campaign at Health Enhancement Systems included a product description — a brief, concise explanation of the features and benefits — that Lisa wrote.

Bio/Profile

15 Projects Completed

At Health Enhancement Systems, Lisa wrote and continually updated bios for their Customer Service team.

FAQ

15 Projects Completed

Each Health Enhancement Systems worksite wellness campaign included a set of Frequently Asked Questions — all unique to the program theme — that she wrote.

Newsletter Content

10 Projects Completed

Lisa has written, as well as designed, her annual Christmas, tongue-in-cheek newsletter — complete with humorous, often self-deprecating, stories about family events and happenings from the year.

Catalog

10 Projects Completed

Lisa has written, designed, and art directed a full product catalog for E-Z Que rotisseries, as well as a product catalog for 13+ worksite wellness campaigns.

Brochure

10 Projects Completed

Lisa has written a multitude of brochures, including one for her early start-up company (IQ) and EZ-Que, a company that specializes in state-of-the-art rotisseries.

Landing Page

10 Projects Completed

From her portfolio website to chemical manufacturers, Lisa has written SEO-structured landing page content.

Blog Post

2 Projects Completed

As part of the interview process for Sonic Boom Wellness, Lisa wrote a blog comparing weddings and wellness (see samples). Although she didn’t get the job (came in second), the blog was highly praised.

Book

1 Projects Completed

Lisa is in the process of getting her first children’s book published, a story that stems from one of her seventh-grade creative writing assignments where she got an A and positive reinforcement for her fledgling talent.

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