Lisa has a passion — and innate knack — for writing. Whether it's short or long, snappy or buttoned up, humorous or heartfelt, she can do it all.
She's had a hand in writing pretty much everything — poems, children's books, print and radio ads, newsletters, brochures, direct mail, SEO website content, product descriptions, press releases, articles, bios, video scripts... you name it, she's probably done it.
Did we mention Lisa has written a little bit of this and a little bit of that? She prefers the creative side — clever headlines with supporting content; thought-provoking prose that leaves you saying "Hmmm...", a twist of humor. But she also loves a challenge and venturing into new, undiscovered territory where she can stretch her manuscript muscles.
Lisa majored in Advertising with a concentration on Telecommunications and a supplemental certificate for Film Thematic Studies.
Lisa majored in Elementary Education with minors in Early Childhood Development, Science and English.
At Health Enhancement Systems, Lisa wrote posters, sell sheets, daily tips, FAQs, articles, and other website content for many themed worksite wellness programs that had a nutrition component or was solely a healthy diet campaign.
At Health Enhancement Systems, Lisa wrote posters, sell sheets, daily tips, FAQs, articles, and other website content for many themed worksite wellness programs that had a fitness component or was solely a physical activity campaign.
Not only was she the Advertising Manager and sole copywriter for First of America Bank’s Corporate Marketing Department, but Lisa developed concepts, wrote, and designed ads, brochures, and other marketing materials for Sturgis Bank & Trust Company, Associated Bank, and Republic Bank.
At Health Enhancement Systems, Lisa wrote posters, sell sheets, daily tips, FAQs, articles, and other website content for many themed worksite wellness programs.
Lisa has written newspaper ads, store signage, product catalogs, direct mail, radio ads, and other promotional pieces for Gilmore’s Department Store, Acorn, and CG & Company.
As the interim editor for the Kirtland Community College campus newspaper, Lisa wrote some articles and ads, as well as designed the paper layout.
From concept to completion, she developed ads, product catalogs, display booths, truck graphics, and more for EZ-Que — art directing photo shoots, gathering images, designing layouts and the company logo, writing, editing, and working with print vendors.
At Health Enhancement Systems, Lisa wrote posters, sell sheets, daily tips, FAQs, articles, and other website content for many themed worksite wellness programs that had a conservation component or was solely a green living campaign.
Lisa has written content for a variety of businesses, including her own marketing agency’s promotional materials, print ads for F.L.A.G. (Foreign Links Around the Globe), and a sales brochure (that she also designed) for Paw Paw Press.
At Health Enhancement Systems, Lisa wrote posters, sell sheets, daily tips, FAQs, articles, and other website content for many themed worksite wellness programs that had a gardening component.
Lisa created concept ideas and wrote ads for Kreis Enderle, as well as designed a logo and ad layouts, plus an annual pig roast logo, invite, and t-shirt.
Lisa has written content for a series of Amtrak billboards.
Lisa has written content for Dow Corning (magazine articles and sales brochures) and Haworth (environmental brochure).
As an intern at a local ad agency, Lisa wrote radio and print ad copy for Putnam Honda.
Lisa has developed concepts, wrote, and designed ads for Borgess Hospital (Bariatrics division) and East Bay Medical Center.
She wrote content, as well as designed a logo and brochure for Sage & Associates.
Lisa has written (and designed) hundreds of ads for a variety of industries and mediums — from magazines and event programs to newspapers, radio, and banner.
Lisa has developed the concept, written, designed, and art directed 100+ direct mail pieces for retail (fashion), non-profits, financial, and many more.
Lisa has written web page content for 13+ worksite wellness campaigns, as well as for a corporate/nonprofit/education/marketing resource company and chemical manufacturing corporation.
As the interim editor of a community college newspaper, Lisa wrote several articles — opinion stories, as well as those involving interviewing/reporting events and people.
She's also written campaign-specific articles for 13+ worksite wellness programs, along with technical pieces for a chemical manufacturing company.
Each Health Enhancement Systems worksite wellness program included two videos — one to market to the program coordinators and another to entice participants to join. Lisa wrote both versions for 13+ themed campaigns.
She has written many press releases for Health Enhancement Systems worksite wellness programs (both as a marketing component for clients and as an advertisement for each campaign on PR Newswire) and other industries, such as a local community college.
As an accompaniment to each worksite wellness program (13+) at Health Enhancement Systems, Lisa wrote several marketing pieces, including PowerPoint presentations. In addition, she was tasked with writing custom pieces for their largest client's annual summer and winter special campaigns.
Also, she wrote and presented a humorous, themed deck on the content department stats and upcoming projects at the annual Year in Review meeting.
Lisa has written several radio spots, including while she was an intern at an ad agency (for a local car dealership) and the Advertising Manager at a department store (high fashion).
As part of the interview process for Sonic Boom Wellness, Lisa wrote a blog comparing weddings and wellness (see samples). Although she didn’t get the job (came in second), the blog was highly praised.
In addition to her own resume, Lisa has also written/arranged resumes for several friends and family members.
Each worksite wellness campaign at Health Enhancement Systems included a product description — a brief, concise explanation of the features and benefits — that Lisa wrote.
Each Health Enhancement Systems worksite wellness campaign included a set of Frequently Asked Questions — all unique to the program theme — that she wrote.
As an accompaniment to each worksite wellness program (13+) at Health Enhancement Systems, Lisa wrote several marketing pieces, including email copy.
Every worksite wellness campaign (13+) at Health Enhancement Systems included a mobile app. Because not all the content easily translated from web (which Lisa wrote) to mobile, some of it had to be revised for each program nuance (which she updated).
At Health Enhancement Systems, Lisa wrote and continually updated bios for their Customer Service team.
As part of a customizable wellness program portal, Lisa wrote a series of banner ads for upcoming campaigns (13+ available).
Lisa has written a multitude of brochures, including one for her early start-up company (IQ) and EZ-Que, a company that specializes in state-of-the-art rotisseries.
Lisa has written, as well as designed, her annual Christmas, tongue-in-cheek newsletter — complete with humorous, often self-deprecating, stories about family events and happenings from the year.
From her portfolio website to chemical manufacturers, Lisa has written SEO-structured landing page content.
Lisa has written, designed, and art directed a full product catalog for E-Z Que rotisseries, as well as a product catalog for 13+ worksite wellness campaigns.
Lisa is in the process of getting her first children’s book published, a story that stems from one of her seventh-grade creative writing assignments where she got an A and positive reinforcement for her fledgling talent.