Erin K
Writer #51496
Joined 9/23/2020
5 Star Rating
100% Success
1,377 Projects
0 Endorsements
0 Elite Skills
Copywriter with extensive experience driving brand narratives forward across integrated channels, including digital, e-commerce, and TV.

SEO writer and strategist creating high consumable content that ranks in search engines (Google, Amazon).

Takes a holistic approach when it comes to crafting one-of-a-kind content that connects with readers and consumers – telling stories that clarify, engage, and compel at every step of the user experience and customer lifecycle.

Specializing in:

- Copywriting (CX, UX, direct response, e-commerce)
- SEO content writing
- SEO content strategy

Extensive experience in health and wellness, higher education, and non-profit.
Facebook Post
Script/Video
Webinar
Sponsored Content
Landing Page
Career
Advertisement
Web Page
Direct Mail
Data Sheet
10 More

Specialties

• Direct response copywriting:
o Landing pages
o Microsites
o Video/YouTube/TV (scripts, storyboarding)
o Email
o Display Banner ads
o Social (Facebook, Instagram, LinkedIn)

• E-commerce copywriting:
o Product detail pages for Amazon, Walmart, Costco and Target
o Online video

• SEO content writing:
o Articles & features
o Blogs
o Product and program descriptions

• B2B/corporate collateral:
o Sales materials
o Webinars
o Event collateral
o Reports & e-books

• Editing & Proofreading

Interests

Fashion, vintage clothing, vintage and antique furniture, design, psychology, women's issues, mental health, literature, health and wellness, food and wine, travel

Education

Rutgers University

• Cumulative 3.95 GPA; graduated summa cum laude
• 4.0 GPA in both major and minor
• Phi Beta Kappa; The National Society of Collegiate Scholars; Rutgers College Deans’ Award; First Year Students’ Award

Education

522 Projects Completed

7+ years as a creative director and senior copywriter creating direct response and SEO content for higher education marketing clients

Marketing

265 Projects Completed

7+ years as a creative director and senior copywriter creating direct response and SEO content for B2B marketing clients

Career

105 Projects Completed

2+ years as a writer and editor creating and managing content (features, blogs) for a woman's career advice and lifestyle website.

Health

60 Projects Completed

Lead copywriter for top vitamin and supplement company, creating multi-media content for e-commerce channels including Amazon, Walmart, Costco and Target.

Served as lead copywriter for top national retail pharmacy's vaccine rollout campaign.

4+ years as a senior copywriter and grant writer creating marketing copy, content, and grant proposals on the topic of healthcare.

Landing Page

100 Projects Completed

7+ years experience as senior copywriter and creative director creating direct response landing pages.

Article

57 Projects Completed

9+ years experience as senior copywriter and content writer creating articles and features for online publications.

Email Copy

50 Projects Completed

7+ years experience as senior copywriter and creative director creating direct response email campaigns.

Grant

30 Projects Completed

2+ years experience as grant writer for non-profit writing grant proposals for awards from private and corporate foundations.

Blog Post

25 Projects Completed

9+ years experience as senior copywriter and content writer creating blog posts.

Banner Ad

25 Projects Completed

7+ years experience as senior copywriter and creative director creating direct response banner ads.

Presentation

21 Projects Completed

7+ years experience as senior copywriter and creative director creating B2B and sales PowerPoint presentations for external clients.

Web Page

20 Projects Completed

7+ years experience as senior copywriter and creative director creating content for websites and microsites.

Direct Mail

20 Projects Completed

2+ years experience as senior copywriter writing direct response copy for direct mail.

Data Sheet

20 Projects Completed

7+ years experience as senior copywriter and creative director creating sales and data point sheets.

Advertisement

12 Projects Completed

7+ years experience as senior copywriter and creative director creating direct response television and YouTube commercials.

Facebook Post

10 Projects Completed

7+ years of experience as senior copywriter and creative director creating social media campaigns for Facebook, Instagram, and LinkedIn.

Script/Video

10 Projects Completed

7+ years experience as senior copywriter and creative director creating in video ads and explainer videos.

Webinar

10 Projects Completed

7+ years experience as senior copywriter and creative director creating webinars for B2B sales acquisition and event efforts.

Sponsored Content

10 Projects Completed

9+ years experience as senior copywriter and creative director creating sponsored content.

eBook

5 Projects Completed

7+ years experience as senior copywriter and creative director creating B2B reports, e-books and whitepapers.

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