Jennifer has over 20 years of experience in communications and marketing, a Bachelor's Degree in Marketing from the University of Arizona, and holds a HubSpot Academy certification in both content marketing and email marketing. She knows how to connect brands, products and services to an audience in a thoughtful, human and influential way.
She is the managing editor of an annual arts preview guide (symphony, ballet, opera, theater, concerts, museums, etc.) direct mailed to arts patrons and inserted into The New York TImes. She also led the development of and manages an award-winning online arts calendar and blog.
She was a freelance food journalist for over 3 years contributing over 300 articles about dining, agriculture, farms, personalities and breaking news. She also co-founded an award-winning farmer's market managing the branding
She's written :15 public media broadcast sponsorship ads and :15 podcast prerolls.
Jennifer's areas of focus include small business, lifestyle, media, parenting, food, farms, cooking, agriculture, nutrition, travel, and the arts (performing arts, music, theater, concerts, museums and gardens).
Jennifer excels at helping clients target their desired audience through content that follows SEO best practices and communicates your unique value proposition to your buyer personas throughout each stage of your customer's journey.
In her spare time, she loves road trips, exploring, hiking, cooking, reading, and playing with her two middle school-aged kids.