She has written extensively for the following fields:
Charities and Nonprofits
Obtained a Certificate in Public Relations while working full-time.
Obtained a Certificate in Strategic Management while working full-time.
Attended post-secondary while working full-time (did two classes per semester) - hence why it took longer to get my degree than the standard four years.
While working for Western Canada's largest association management company for over ten years, Erika was the leading staff writer. Writing assignments included annual reports, newsletters, website copy, and marketing paraphernalia. Their member-based professional association clients spanned several industries, including oil and gas, accounting, real estate, medical, and more, which required that Erika gain a high level of knowledge around multiple and diverse sectors.
As owner/operator of an event production company, Erika was solely responsible for developing and executing the marketing strategy for three annual expos. Elements of these marketing strategies included social media, email marketing, digital advertising, out-of-home media, radio, and public relations.
Erika has written extensively for two expos, The Dude Show, a men's lifestyle expo, and YYCfit, a health and fitness expo
Erika has experience writing for small businesses, particularly around entrepreneurship-focused articles.
Erika has written several features on varied SaaS organizations and has a solid understanding of the unique differentiators that affect this business model.
Erika wrote extensively for YYCfit, a health and fitness expo.
Erika has written for several features on apps and platforms.
Erika has written extensively for IT clientele.
While working in Alumni Relations at a post-secondary institution, Erika has written several articles, alumni profiles, and web stories.
Erika prepared a presentation on diversity in the cannabis sector that was delivered at a cannabis conference in 2018, in addition to having written other articles and features on the topic of cannabis.
Erika has written a few articles on the field of cybersecurity, most recently she wrote a feature on this being an excellent career path option for military personnel.
Have written articles for industry association newsletters, for web stories for a post-secondary institution, and for expo newsletters.
Have written content for multiple industry association newsletters as well as for three expo newsletters.
Have written blog posts for two annual expos, The Dude Show and YYCfit.
Have developed numerous presentations for industry associations as well as in the post-secondary environment.
Have written press releases for an arts organization, as well as for three expos.
Launched a bi-weekly webinar series for a post-secondary institution in April 2020, have produced 10 webinars to date.
Have written alumni profiles for a post-secondary institution.
Developed and executed marketing campaigns for three annual expos, including out-of-home advertising.