Erika H
Writer #51008
Joined 8/10/2020
4 Star Rating
100% Success
869 Projects
0 Endorsements
0 Elite Skills
We are living in a time of information overload; thus, impactful and effective communication is more important than ever. As someone who has always loved to consume information in all formats (books, magazines, and podcasts being my go-to mediums), Erika is a strong believer in the value of a well-executed piece of content. When done right, a narrative can educate, entertain, and inspire. On the flip side, one need not search too hard for evidence of the damage that can result from the intake of unintended and deliberate misinformation.

Erika's corporate communications journey began while working for an association management company (a role she held for over ten years). As the strongest writer on staff, Erika was tasked with the majority of writing projects for a wide range of diverse industry association clients. These assignments ranged from website copy to newsletters to annual reports and required that she regularly ‘change hats’ as she wrote for a range of business sectors and corporate cultures.

In 2015 Erika entered the world of small business ownership when she launched an event production company. As the sole proprietor she was responsible for developing and executing the marketing strategy for three annual expos. Each expo had a distinctive focus and a wildly different target market that she was keen to get in the door, and this was her first foray into marketing to a broader general audience. Elements of her marketing strategies included social media, email marketing, digital advertising, out-of-home media, radio, and public relations.

Erika's most recent role is working in Alumni Relations (incidentally, for her alma mater), and this position involves a fair amount of writing of articles, alumni profiles and web stories. By working with, and learning from, a talented team of communicators, Erika has further honed her writing and has uncovered a true passion for sharing those stories that should be shared.

From cave drawings to Shakespeare to newspapers to Tik Tok videos, communication and storytelling are ever-evolving. Stories bind us and Erika feels privileged to be able to take part in this exciting period of 21st-century storytelling.
Webinar
Newsletter Content
Education
SaaS
Fitness
Apps
IT
Article
Non Profit
Business
9 More

Specialties

She has written extensively for the following fields:
Education/Post-Secondary Institutions
Member-based Associations
Charities and Nonprofits
SaaS
Small Business
Entrepreneurship
Real Estate
Event Planning/Management

Education

Mount Royal University

Obtained a Certificate in Public Relations while working full-time.

University of Calgary

Obtained a Certificate in Strategic Management while working full-time.

Mount Royal University

Attended post-secondary while working full-time (did two classes per semester) - hence why it took longer to get my degree than the standard four years.

Non Profit

201 Projects Completed

While working for Western Canada's largest association management company for over ten years, Erika was the leading staff writer. Writing assignments included annual reports, newsletters, website copy, and marketing paraphernalia. Their member-based professional association clients spanned several industries, including oil and gas, accounting, real estate, medical, and more, which required that Erika gain a high level of knowledge around multiple and diverse sectors.

Marketing

60 Projects Completed

As owner/operator of an event production company, Erika was solely responsible for developing and executing the marketing strategy for three annual expos. Elements of these marketing strategies included social media, email marketing, digital advertising, out-of-home media, radio, and public relations.

Lifestyle

30 Projects Completed

Erika has written extensively for two expos, The Dude Show, a men's lifestyle expo, and YYCfit, a health and fitness expo

Business

25 Projects Completed

Erika has experience writing for small businesses, particularly around entrepreneurship-focused articles.

SaaS

20 Projects Completed

Erika has written several features on varied SaaS organizations and has a solid understanding of the unique differentiators that affect this business model.

Fitness

20 Projects Completed

Erika wrote extensively for YYCfit, a health and fitness expo.

Apps

20 Projects Completed

Erika has written for several features on apps and platforms.

IT

20 Projects Completed

Erika has written extensively for IT clientele.

Education

15 Projects Completed

While working in Alumni Relations at a post-secondary institution, Erika has written several articles, alumni profiles, and web stories.

CBD/Cannabis

5 Projects Completed

Erika prepared a presentation on diversity in the cannabis sector that was delivered at a cannabis conference in 2018, in addition to having written other articles and features on the topic of cannabis.

Cybersecurity

3 Projects Completed

Erika has written a few articles on the field of cybersecurity, most recently she wrote a feature on this being an excellent career path option for military personnel.

Article

200 Projects Completed

Have written articles for industry association newsletters, for web stories for a post-secondary institution, and for expo newsletters.

Newsletter Content

100 Projects Completed

Have written content for multiple industry association newsletters as well as for three expo newsletters.

Blog Post

50 Projects Completed

Have written blog posts for two annual expos, The Dude Show and YYCfit.

Presentation

50 Projects Completed

Have developed numerous presentations for industry associations as well as in the post-secondary environment.

Press Release

31 Projects Completed

Have written press releases for an arts organization, as well as for three expos.

Webinar

10 Projects Completed

Launched a bi-weekly webinar series for a post-secondary institution in April 2020, have produced 10 webinars to date.

Bio/Profile

6 Projects Completed

Have written alumni profiles for a post-secondary institution.

Advertisement

3 Projects Completed

Developed and executed marketing campaigns for three annual expos, including out-of-home advertising.

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