Francesca specializes in writing thought-leadership pieces from long-form blog posts, eBooks and articles as well as marketing material such as social media posts, digital ads (Google, Facebook and Linkedin ads) landing page copy, website copy and voice mail scripts.
Francesca has also worked on branding projects and has written brand stories, pillars, tagline, truelines and positioning statements for companies ready to take their brand in a new direction.
Francesca is interested in creative writing and writes YA fiction as a hobby. She has a passion for the outdoors, staying active, and finding joy in the little things in life.
I studied a Bachelor of Applied Media Arts specializing in the Journalism field. As part of my degree I completed a six-week internship in Radio with MediaWorks in 2008.
Francesca has experience writing thought leadership (ebooks, long-form blog posts and articles) on the topic of revenue cycle management including the steps healthcare practitioners can take to improve their revenue cycle management for increased patient satisfaction and an improved bottom line.
Francesca has experience writing about boating and outdoor recreation trends, tips, advice and events. From writing about the world's best boat shows to finding the best products for boaters, Francesca has written blog posts that encourage boaters to get out on the water as often as they can.
Francesca has experience working with a clothing manufacturer that specializes in sustainability made performance fabrics. As a trained journalist she knows how to research, analyze and assess information to write articles, blog posts and long-form pieces of content that require an understanding of the industry, social and political influences and current market trends.
Francesca is a consistent writer for a lumber yard and has written multiple projects around hardware, renovations and home trends aimed at homeowners who need help with their DIY projects.
Francesca has experience creating content for a manufacturing company that specializes in making performance fabric. With an interest in fashion and trends herself, Francesca enjoys researching, reading and writing about fashion trends and how they relate to economic, sustainability and supply chain issues.
Francesca has had experience writing for a furniture maker that specializes in handcrafted construction of custom made pieces. She can cover everything from furniture making, interiors, working with designers to trends and tips on home living.
Francesca has an interest in personal finance and making information on budgeting, investing, and financial literacy more accessible to people outside of the finance world.
Francesca has experience writing for a lumber yard, and has often written blog posts and articles about hardware including how to care for your tools and how to select materials for a DIY project.
Francesca has had experience writing website copy for a law firm specializing in criminal and DUI law.
Short, snappy and to the point, Francesca is an expert in creating batches of Facebook posts that will pique the curiosity of your audience. Francesca regularly writes social media copy for Facebook, LinkedIn and Twitter posts and knows how to research and select hashtags that will help get those posts seen by more people.
Francesca is an experienced blogger and has written on a range of topics from events to medical billing. Whether you need something light and fun to read, or a more serious piece that informs, Francesca is up for the challenge.
Landing pages are the gatekeepers of the digital world. A snappy headline and convincing copy are essential to gaining the trust of readers and encouraging them to take action.
Whether you have current clients, or prospective clients Francesca is an expert in writing short, informative emails with subject lines that will get your mailing list excited to check their inbox each week.
Francesca has experience writing Newsletters for private businesses that highlight upcoming events, spotlight new products and are overall short, engaging and informative.
For every web page, Francesca knows the importance of bringing out the clients voice while writing informative, engaging copy that encourages the audience to take action. She has experience writing web copy for Home, About, Services, Meet the Team, Mission, FAQ, and Contact Us pages as well as pages that are as unique and individual as the clients she has written for.
Francesca has experience writing eBooks that are value-adding, filled with information and worthy of handing over an email address for. She is an expert in writing informative, engaging copy without overselling your services.
No matter the case study, Francesca knows the importance of showing how your organization identified a problem, worked tirelessly to overcome it and achieved amazing results for your clients. She has written short to-the-point case studies as well as longer case studies that read more like articles.
Francesca enjoys writing bios for staff and board members transforming their experiences, interests and hobbies into short blurbs that show off their strengths and individual quirks.
Need something punchy that will knock the socks of your potential clients and get through the gatekeepers to the desk you're actually aiming for? Francesca can help. Direct mail should be interesting, fun and show potential customers exactly how you can solve their pain points.