Patty B
Writer #50680
Joined 7/22/2020
5 Star Rating
517 Projects
0 Endorsements
0 Elite Skills
Patty is a cross-industry consultant for a variety of businesses leveraging her 20+ year career in marketing, internal/external communications, sales, training, and project management with leading, top-tier organizations. She enjoys being a partner and extension of businesses to make a difference. In every role she's ever had, she has used her gift of writing skills to add value to the organization(s).

After graduating from the University of South Florida with a degree in Mass Communications, her first job out of college was at the Tampa Bay Buccaneers franchise of the NFL. She was part of the first Community Relations team ever formed, under the Glazer leadership. In 1997, Patty helped launch the very first Warrick Dunn “Homes for the Holidays” event which has since grown into a large program in 15 cities with countless homes given to families in need. She and the team worked with Tony Dungy and his players to bring to life “off-the-field” programs. Patty was also a writer for the team magazine, liaison to the media relations team and the Bucs Women’s Organization.

Patty’s first corporate position was at PricewaterhouseCoopers, Big 5 firm, where she gained valuable national experience. She held an integral role on the National Recruiting Team specializing in Employer Marketing & Branding projects for the firm’s Management Consulting Services unit. Patty worked with national advertising agencies to brainstorm and develop out the employer brand resulting in “best in class” collateral. At PwC, Patty was also a founding member of the first MCS National Diversity Recruitment & Retention team in 2001. In these roles, she traveled around the country to serve as a resource to staff and facilitate the employer brand messaging & tools. She also planned and executed participation in numerous large-scale events on behalf of the firm while leading teams of IT consultants as volunteer representatives.

Patty left PricewaterhouseCoopers to pursue a career in the pharmaceutical industry which afforded her the opportunity to continue to add to her skill set by getting B2B sales training and experience. She landed at a Top 10 leading multinational French pharmaceutical company, Sanofi-Aventis, for nearly eight years. In this role, she built and maintained relationships with physicians of varying specialties and medical professionals while educating them on a diverse set of disease states and medicines. In her first year, she was nominated as Rookie of the Year Sales Rep and later in her tenure, one of the representatives selected to become a Certified District Trainer, a distinction that only 250 trainers out of 10,000 representatives would covet.

In the past six years, Patty has pursued her passion to help organizations in a variety of capacities where she could really make a positive difference. Patty loves putting the pieces of the puzzle together for clients and being an extension of their organization to make a lasting impact.
Facebook Post
Manufacturing
Script/Video
Blog Post
Real Estate
Health Care
Email Copy
White Paper
Banking
Sports
2 More

Specialties

Strategy & Process Improvement
Content Development
Copywriting/Editing
Training
Consulting
Project Management

Interests

Internal and External Communications
Digital Marketing
Social Media

Education

University of South Florida

My Bachelors of Arts degree is in Mass Communications with an emphasis in Public Relations. The majority of classes are in writing and/or communication.

Manufacturing

100 Projects Completed

Patty has worked with manufacturing companies and understands the culture of this industry well. She has worked with leading fabrication/industrial companies, a leading door manufacturing company, and a Nationally-Ranked Top 50 commercial roofing company.

Banking

50 Projects Completed

Patty has worked with a mortgage company for years. She helped re-brand, start their social media, develop their user-friendly website, create videos, and other marketing initiatives to target Realtors and consumers, alike.

Sports

50 Projects Completed

Patty has worked with the sports industry and knows it well. She worked with the NFL's Tampa Bay Buccaneers in addition to the projects involving professional golf & baseball.

Pharma

50 Projects Completed

Patty's experience in the pharmaceutical industry spans a decade. She understands the ins and outs of the industry as a whole. From a marketing and sales standpoint, she is well versed in this specific area. Patty worked with a top five global leader in pharmaceuticals and also with a contract organization representing a large bio-tech company.

Real Estate

25 Projects Completed

Patty has worked with a variety of Realtors in their marketing efforts including websites, social media, PDFs, training, and more. She is very well versed in the real estate market and how to effectively market these services.

In addition, Patty has created her own Social Media for Realtors training for organic growth.

Health Care

25 Projects Completed

Patty not only worked in pharmaceuticals but also in the Assisted Living industry. The Assisted Living had eleven locations, competing with some of the biggest ALF brands. She developed the content for the brochures,. website content, and overall marketing strategy.

Facebook Post

100 Projects Completed

Patty is not only a Social Media trainer but she also has hands-on experience in writing for Facebook and other platforms. She not only serves in a consultative role but has written countless of posts for clients over the years. Using best practices, Patty can help your posts stand out and get organic traction.

Patty's experience in copywriting is diverse and includes websites, print/digital sales & marketing collateral, blogging and social media. In addition, she's completed countless internal communications documents for clients.

As a writer, Patty's skill is unique because she's worked in the areas of sales, HR and project management for years in a corporate environment. She understands the business side well and can see things from a different perspectives. She also has a degree in Mass Communications where she was trained to always focus on the target audience. By doing this, the writing is clear and relevant to who you are trying to reach.

Web Page

50 Projects Completed

Patty has developed content for many websites over the years. She not only very familiar with the process but she can make it as seamless as possible.

Patty's experience in copywriting is diverse and includes websites, print/digital sales & marketing collateral, blogging and social media. In addition, she's completed countless internal communications documents for clients.

As a writer, Patty's skill is unique because she's worked in the areas of sales, HR and project management for years in a corporate environment. She understands the business side well and can see things from a different perspectives. She also has a degree in Mass Communications where she was trained to always focus on the target audience. By doing this, the writing is clear and relevant to who you are trying to reach.

Email Copy

30 Projects Completed

Email campaigns are a part of Patty's everyday vocabulary. Coming up with the concepts to making the schedule to writing the copy...Patty has done it! Making sure the target audience is clear and the campaign is relevant are important for conversion!

Patty's experience in copywriting is diverse and includes websites, print/digital sales & marketing collateral, blogging and social media. In addition, she's completed countless internal communications documents for clients.

As a writer, Patty's skill is unique because she's worked in the areas of sales, HR and project management for years in a corporate environment. She understands the business side well and can see things from a different perspectives. She also has a degree in Mass Communications where she was trained to always focus on the target audience. By doing this, the writing is clear and relevant to who you are trying to reach.

Blog Post

17 Projects Completed

Patty has worked on blog posts as part of her writing career. She has written for a cross-section of industries. Her focus is to write from the perspective of the reader and that is what sets her apart from many writers. By focusing on the target audience, she can produce pieces that engage and bring value to the reader.

Patty's experience in copywriting is diverse and includes websites, print/digital sales & marketing collateral, blogging and social media. In addition, she's completed countless internal communications documents for clients.

As a writer, Patty's skill is unique because she's worked in the areas of sales, HR and project management for years in a corporate environment. She understands the business side well and can see things from a different perspectives. She also has a degree in Mass Communications where she was trained to always focus on the target audience. By doing this, the writing is clear and relevant to who you are trying to reach.

Script/Video

15 Projects Completed

Patty has a track record for writing scripts for videos. The power of a video is huge and having the right words to go with the footage is equally important.

After having an understanding of the purpose and target audience for the video, Patty writes a first draft script for review.
She then collaborates with the client to make any revisions. Once a final is completed, it will be delivered to the client to provide to the selected videographer.

White Paper

5 Projects Completed

Patty has written white papers on a variety of subjects for clients and employers.

Patty's experience in copywriting is diverse and includes websites, print/digital sales & marketing collateral, blogging and social media. In addition, she's completed countless internal communications documents for clients.

As a writer, Patty's skill is unique because she's worked in the areas of sales, HR and project management for years in a corporate environment. She understands the business side well and can see things from a different perspectives. She also has a degree in Mass Communications where she was trained to always focus on the target audience. By doing this, the writing is clear and relevant to who you are trying to reach.

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