Blog posts, press releases, website content, research papers, marketing articles, technology related articles, staffing/HR related articles.
Jacob enjoys golfing, working out, social activities with friends (I.e. Baseball games, football games, bowling, etc.) and hiking with his dog!
Also studied Marketing and P.R. in London, England for a winter intermission. Had a 3.6 GPA over my 4 years there.
Marketing has changed a lot in the past 2 decades with the explosion of the internet. Companies now know what consumers want and how to target them by gaining insights within their pasts purchases or even online searches. Knowing what works on a majority of an audience has made a huge impact on the way people see ads and how much they see them.
Jacob currently performs marketing for a large number of law firms around the country. He helps optimize and publish the firms blog content on their site and across the web with some of their affiliates. These blogs can range from legal content, marketing content, and upcoming events the firms are holding.
While working for the University of Kentucky's Public Relations Department, one of Jacob's main responsibilities was to write the press releases to be distributed to the student community. He wrote about many things that were coming to their campus. Like new art exhibits, Musicals and guest speakers and some of their backstories.