Brenda specializes in copywriting, SEO writing, content marketing, branding, UX content, UI copy, journalism, and feature writing on the topics of travel, outdoor adventure, nature, literature, art, and design.
In her free time, Brenda enjoy traveling, reading, sewing, and painting. She’s currently editing her second novel. She has volunteered with Read Aloud West Virginia and Big Brothers Big Sisters.
Brenda graduated magna cum laude from Texas Tech University with a Bachelor of Arts in Advertising and a minor in Architecture.
Brenda was the Marketing Manager for a destination marketing organization for nearly 10 years where she was responsible for brand identity, sales & marketing plan, creative target marketing, public relations, content marketing, tourism sales, publication
design, national media missions, competitive analysis, ad design, oversaw the entire marketing budget, and negotiated ad contracts.
In her freelance career, Brenda specializes in destination marketing and branding. She empowers top destination and travel brands by creating dynamic content marketing strategies to move target market through the marketing and sales funnel. She increases sales and overnight visitation, improves website traffic, and helps
clients engage more thoughtfully with customers through marketing, advertising, and content strategies.
Brenda has a passion for outdoor recreation and nature and has written numerous articles and pieces of content that focus on the outdoors.
Brenda has a passion for literature. She is currently editing her second novel and has been accepted to the Appalachian Writers Workshop. She regularly reviews books.
In her role as Marketing Manager for a destination marketing organization, Brenda was responsible for brand identity, sales & marketing plan, creative target marketing, public relations, content marketing, tourism sales, publication design, national media missions, competitive analysis, ad design, oversaw the entire marketing budget, and negotiated ad contracts.She wrote ad copy on a weekly basis. She regularly write ad copy for her freelance clients and often writes advertorials.
Brenda has demonstrated success with banner ads for clients that are eye-catching with simple yet successful copy.
Throughout her career, Brenda has written numerous articles that include bylined journalism articles published in magazines, optimized content for media companies, and advertorials.
Brenda regularly writes blog posts for freelance clients that are optimized with effective ledes, titles, subtitles, keywords, images, and calls-to-action.
Brenda has created several brochures for clients for the years with vibrant imagery and effective copy written in brand voice. In her previous role as Marketing Manager for a destination marketing organization, she increased the demand for visitor guides by 101% by reimagining it as an experience guide. She created all content, designed, and developed a distribution strategy for the new guides.
Brenda has created multiple effective data sheets throughout her career that combine copy and imagery to tell a story. She knows how to boil information down and highlight main points that are of interest to the target market.
Throughout her career, Brenda has created several direct mail pieces, including donor letters and brochure requests.
Brenda specializes in email marketing. It's the most-requested service from her freelance clients. She helps clients improve open and click-through rates and reduce unsubscribes. Her clients regularly complement her talent for capturing brand voice in her email copy.
Brenda specializes in email marketing. It's the most-requested service from her freelance clients. She helps clients improve open and click-through rates and reduce unsubscribes. Her clients regularly complement her talent for capturing brand voice in her email copy.
Throughout her career, Brenda has created dynamic presentations for board meetings and bid proposals. Her presentations have clean, effective copy and vibrant images and video. Presenters notes can be included.
Throughout her career, Brenda has written and distributed numerous press releases (with correct Associated Press style) that have garnered local, national, and international press for her clients.
Brenda has written radio spots to drive summer visitation to her destination client. She strategized timing and target markets and negotiated radio advertising campaign contracts.
Brenda wrote a university commencement address for the mayor of Midland, Texas.
In her role as Marketing Manager for a destination marketing organization, Brenda created vibrant marketing videos by giving overall direction and creative vision to a professional video production company. Project came in $10,000 under budget.
Brenda knows how to engage with a target market on Twitter.
Throughout her career, Brenda has served as project manager for the launch of two new websites, including writing all the SEO content. She helps clients improve conversation rates on their website. Several of her clients have complimented her talent for capturing brand voice. She regularly writes web pages for clients and keeps up-to-date with the latest SEO trends and tactics.
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