Deborah W
Writer #4865
Joined 2/21/2012
4 Star Rating
99% Success
1,943 Projects
0 Endorsements
4 Elite Skills
Deborah specializes in writing product descriptions, blogs and web copy for the cooking, fashion, jewelry, fitness and outdoor niches. She started writing 23 years ago and has broadened her platform to include e-commerce websites and GPT-3 technology. Her favorite topics are books, software, wearable tech, cooking and cats, but she will write about anything that interests her.

Deborah’s goal is to help readers make educated choices when trying to decide on which products or services they would like to buy. Because of this, she has developed a strong proficiency in research skills and has a good proficiency in SEO.

Another writing specialty she has is writing how-to guides. While working at an off-site job in 2002, she wrote a training guide for a state-mandated test that helped her team pass their exams so that they could continue their employment at this agency.

She started blogging in 2004 and started writing instructional guides on how to use WordPress. Her blogging experience landed her a blogging gig in 2006. She wrote for two blogs in her client’s network, a cooking blog and a paranormal blog. The cooking blog gave her the opportunity to write reviews on kitchen gadgets and post kitchen tips. With the paranormal blog, she wrote a variety of articles, reviews and entertainment announcement.

She has since designed websites using this platform, writing copy that ultimately earned the business six figures. Today, she works with Writer Access and e-commerce clients, writing product descriptions, blog posts, About pages, etc.
Electronics
Web Development
Product Description
Food
Blog Post
SaaS
Beauty
Article
Software
Green Living
3 More

Specialties

Deborah has written for a variety of industries for clients on various platforms and in varying industries.

Cooking
Deborah has written product descriptions for a wide variety of kitchen gadgets, cutlery, china, small kitchen appliances and more. She recently wrote a guide about kitchen cabinets.

Eco-Friendly Products
Deborah has written product descriptions for eco-friendly kitchen items, plus bedding. Other projects included writing About pages that highlighted the store owner's story about why he decided to sell eco-friendly products to consumers.

Web Technology
Deborah embraced web technology since she began blogging in 2004. She recently wrote a definitive guide for email marketing software for small businesses.

Wearable Tech
Deborah has written product descriptions for eye, neck and back massagers.

Interests

Deborah enjoys reading a variety of books, including suspense/thriller, mainstream, marketing, and writing books. Her other interests include watching movies, testing software for her Mac, and building websites.

Education

Contented

Deborah received her diploma in web content. This course taught her how to write for the web. Several topics were covered, such as how to know your audience, how to create attention grabbing headlines, how to write summaries, and more.

Damn Fine Words

Deborah earned her certificate from Damn Fine Words, which focused on writing blog posts and articles.

American Writers & Artists Institute (AWAI)

Deborah's certification requirements involved writing two pillar blog posts that persuaded freelance writers to sign up for AWAI's upcoming Content Marketing Certification course.

She has also completed their catalog copywriting, SEO copywriting, and social media courses.

Cooking/Beverage

50 Projects Completed

Deborah has written product descriptions and reviews for a wide variety of cookware and tableware. She also enjoys writing consumer guides that help people compare the most popular appliance brands so that they can make an educated decision on which brand will best suit their needs.

Fashion

50 Projects Completed

Deborah has written a wide variety of product descriptions for Shopify merchants who sell bathing suits, casual wear and formal wear for men, women and children.

Software

48 Projects Completed

Deborah has written a variety of reviews primarily for Mac software, although she has written some comparison articles on PC software. These reviews were articles written for content sites as well as her personal blog.

Some of the brand names included Dragon Naturally Speaking, Omni Outliner, MacGourmet, Merlin Project Management software for the Mac, MacFamilyTree, Jewel Quest, Trend Micro Smart Surf for the Mac, and more.

With Trend Micro Smart Surf, Deborah was given the trial download for the software so that she could test it out and give it a thorough review. This was a consignment article for BrightHub.com.

Beauty

30 Projects Completed

Deborah has written hundreds of product descriptions about women's beauty products, ranging from facial products to massage equipment. She is very proficient with identifying the features and benefits of these products and uses SEO practices to write product pages that will get found on Google.

Food

19 Projects Completed

These articles appeared on Associated Content (now Yahoo! Voice). These assignments involved writing reviews of her city's restaurants. Deborah covered the location of the restaurant, the quality of the food and service, the price, and the dress code.

Some of the restaurants she covered included La Fondue in Saratoga, El Burro Mexican Restaurant in Campbell, Pearl River Chinese Restaurant in San Jose, High Five Restaurant in San Jose, and others. Deborah was required to write three articles per month while working for Associated Content. She also wrote a variety of recipe articles for this site and a now defunct cooking blog.

Electronics

10 Projects Completed

Deborah has written product descriptions for electronic gadgets such as eye massagers, home security equipment, lab weighing scales and more. The weighing scales project allowed her to learn how to write and post the descriptions, using Magento.

Web Development

10 Projects Completed

Deborah has designed several WordPress websites since 2004. She has also written how-to guides on how to use the platform.

Green Living

5 Projects Completed

Deborah has written product descriptions for eco-friendly kitchen products and bedding. Other projects included About pages. Her goal was to compel shoppers to buy these sustainable products because they could help improve the environment.

SaaS

3 Projects Completed

Deborah has written blog posts and guides that explained how cloud-based and SAAS services work. These articles educated readers about the different services that are available to them so that they could make an informed decision about which to sign up for.

Product Description

1,009 Projects Completed

Deborah has written a wide variety of product descriptions for various clients on WA and elsewhere since 2013. Categories include clothing, sporting goods, automotive, toys, food, books, vacation venues and more. She has also written product category descriptions that highlight the products that her clients have sold.

Article

375 Projects Completed

Deborah has written numerous articles for a variety of clients and on a broad variety of topics. These include medical, travel, employment, education, Internet, software, computer, and others.

Blog Post

249 Projects Completed

Deborah wrote 3-5 articles per week for two blogs, covering the topics of cooking gadgets and the paranormal. These required her to research the web to find material that would help her write her articles. The paranormal blog enjoyed success when she wrote about a popular event that was to occur at a well known haunted sanatorium. She also started a blog that covered the topic of self-publishing.

Catalog

85 Projects Completed

Deborah has written for small to major online retailers, writing content that describes the features of a wide variety of products. These include fashion, food, electronics, sporting goods, automotive, software, toys and more. She is experienced with SEO practices and utilizes the keywords that her clients provide. She writes the descriptions to fit her clients’ brand.

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