Dana has learned through the years that the power of a banner ad lies in the simplicity. Encourage readers to click on an ad by making the topic clear and the design simple.
Dana is experienced in writing hard news as well as editorial pieces. With a degree in business she has a special affinity for business-related stories. Because Dana has spent years writing blogs, corporate websites and online news articles, writing for the web has become second nature to her.
Researching history and following business, health and beauty trends are special interests that allow Dana to delve into the old (history) and to learn about the new (business, health and beauty). Her published novels have been historically based.
Although she ultimately became a writer, Dana frequently draws on lessons learned while pursuing a degree in business.
One of Dana's weekly beats with both the Jackson Citizen-Patriot and Traverse City Record Eagle involved covering trends in home decor, design, and architecture.
Dana has written news stories regarding the beauty industry as a reporter and worked as an online editor for Outblush, a beauty and style website.
Dana became a niche writer specializing in real estate from 2009-2011. She has written articles from the perspective of sellers, potential buyers, and real estate professionals.
As a freelance writer Dana has completed hundreds of articles pertaining to finding, retaining, and thriving in one's career.
Dana has written about spirituality in a number of different publications, including daily devotional contributions and blogs.
Dana has spent more than two decades as a newspaper and magazine reporter, covering stories as diverse as school board meetings and neighborhood shootings to new trends in plastic surgery.
Having written for several blogs, Dana believes that the magic lies in writing about things that other people care about in a personalized way.
Dana's clients frequently request that she add compelling content to their web pages in order to keep visitors online and learning about their services.
As a professional writer and reporter, Dana has been called on to write press releases designed to make readers want to learn more on the topic.
Dana has learned through the years that the power of a banner ad lies in the simplicity. Encourage readers to click on an ad by making the topic clear and the design simple.
The idea of direct mail -- whether it be a snail mail or email campaign -- is to assume that the reader will spend less than one second determining whether they want to read the entire thing. Dana has learned to let readers know up front what it's about and to keep it short and sharp.
One of her responsibilities as a corporate writer has been to create concise, yet compelling speeches for business leaders of all kinds.
As the author of four published novels, Dana is accustomed to the intense research and patience it takes to see a project through, from inception to publication.