Barbara H. specializes in articles on business, health and fitness, home and garden, and recreation and leisure topics. She can easily adapt her writing skills to diverse copywriting projects. She has also crafted brochure and catalog copy, press releases, and promotional fliers.
Barbara is an avid birdwatcher and vegetable gardener. She is familiar with snorkeling, SCUBA diving, sailing and boating, and woodworking/woodturning. She thoroughly enjoys anything related to animals, and dotes on her adopted miniature poodle who now rules the house.
Analysis of marketing's role in successful business development and expansion. Discussed marketing components, market segmentation and market research design parameters. Learned to adapt marketing techniques to diverse business environments.
Barbara has many years' experience in boating-related fields. She was an avid sailor for over 30 years, during which time she and her husband cruised the Intracoastal Waterway. Barbara helped to refurbish, and then lived aboard, both a sailboat and a trawler. She worked in two large marine supply stores, assisting customers with their boating equipment needs. She also served as a cruising coordinator and education chair for a 900-member sailing club. Through her interactions with marine industry professionals, she is also familiar with marine electrical, marine woodworking, and boat repair and maintenance occupations.
Barbara managed a Habitat for Humanity ReStore for two years. She rearranged and redecorated the entire store, created a store/community event calendar, and regularly interfaced with the Board of Directors. This sustained marketing effort resulted in sales increases, and helped to further the Habitat for Humanity affiliate's mission. This experience provided Barbara with skills that would benefit her during future interactions with non-profit clients.
Barbara has published a number of business articles, including over 100 business start-up pieces, targeted marketing and advertising articles, and career path articles covering many industries. Most notably, Barbara focused her work on boating and recreation, health and fitness, home decor and remodeling, aviation, fashion, and professional services topics.