Barbara H
Writer #4848
Murphy, NC
Joined 2/19/2012
4 Star Rating
100% Success
706 Projects
0 Endorsements
0 Elite Skills
You might consider Barbara H. a “renaissance writer,” as she can easily adapt her writing style to diverse clients' needs. She began her writing career with a volunteer position, creating a monthly newsletter for a large Chesapeake Bay area sailing club. Her early professional positions included working as a copywriter for a small general advertising agency as well as a recruitment advertising firm. She got a taste of technical writing and proofreading within a large engineering contractor's Technical Publications Department.

Barbara H.'s increasing interest in advertising and marketing psychology led to a Bachelor's Degree in Business Administration with a marketing focus. This highly adaptable degree served her well as she opened an eclectic arts and antiques gallery in a rustic 150-year-old grain warehouse. She added to her business ownership and marketing resume by creating an upscale ladies' consignment clothing shop in a 1902-vintage building with stamped tin ceilings and stunning front display windows. She delighted in writing her own advertisement and press release copy, as well as developing a targeted marketing program for each venture. She also excelled in advertising sales work, designing marketing programs and writing numerous ads for clients ranging from medical practices to retail businesses. She further diversified her writing skills by creating highly rated website articles that covered the full gamut of subjects. She enjoyed writing about business, health and fitness, home and garden, and recreation and leisure topics. Her excellent work led to many higher-paying opportunities. Barbara H. dons a different writer's hat (and a different voice), depending on her client's style and audience. She consistently challenges herself to create well-written finished products that reflect well on her clients.
Non Profit
Outdoor/Recreation
Article

Specialties

Barbara H. specializes in articles on business, health and fitness, home and garden, and recreation and leisure topics. She can easily adapt her writing skills to diverse copywriting projects. She has also crafted brochure and catalog copy, press releases, and promotional fliers.

Interests

Barbara is an avid birdwatcher and vegetable gardener. She is familiar with snorkeling, SCUBA diving, sailing and boating, and woodworking/woodturning. She thoroughly enjoys anything related to animals, and dotes on her adopted miniature poodle who now rules the house.

Education

University of Baltimore

Analysis of marketing's role in successful business development and expansion. Discussed marketing components, market segmentation and market research design parameters. Learned to adapt marketing techniques to diverse business environments.

Outdoor/Recreation

57 Projects Completed

Barbara has many years' experience in boating-related fields. She was an avid sailor for over 30 years, during which time she and her husband cruised the Intracoastal Waterway. Barbara helped to refurbish, and then lived aboard, both a sailboat and a trawler. She worked in two large marine supply stores, assisting customers with their boating equipment needs. She also served as a cruising coordinator and education chair for a 900-member sailing club. Through her interactions with marine industry professionals, she is also familiar with marine electrical, marine woodworking, and boat repair and maintenance occupations.

Non Profit

15 Projects Completed

Barbara managed a Habitat for Humanity ReStore for two years. She rearranged and redecorated the entire store, created a store/community event calendar, and regularly interfaced with the Board of Directors. This sustained marketing effort resulted in sales increases, and helped to further the Habitat for Humanity affiliate's mission. This experience provided Barbara with skills that would benefit her during future interactions with non-profit clients.

Article

634 Projects Completed

Barbara has published a number of business articles, including over 100 business start-up pieces, targeted marketing and advertising articles, and career path articles covering many industries. Most notably, Barbara focused her work on boating and recreation, health and fitness, home decor and remodeling, aviation, fashion, and professional services topics.

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