Barbara H. specializes in articles on business, health and fitness, sailing and boating, and pets (especially dogs). She and her husband share their sailboat with their third rescue dog, and loves the extra spark he adds to her life. Right now, pug, beagle, and Alaskan malamute breeds are on her radar. She's also a fan of dock diving.
Barbara also has a solid background in the pet industry. She previously worked as a dog groomer, pet sitter, and veterinary receptionist. Finally, she has written numerous pet care blog posts for veterinary practice websites, along with other pet-related content.
Barbara can easily adapt her writing skills to diverse copywriting projects. She has also crafted brochure and catalog copy, press releases, and promotional fliers.
Barbara is an avid birdwatcher. From her sailboat cockpit, she enjoys viewing ospreys, bald eagles, great blue herons, and common loons. She gravitates to the water, where she has experience with snorkeling, SCUBA diving, and sailing and boating. She thoroughly enjoys anything related to animals, and takes every opportunity to interact with them and write about them.
Analysis of marketing's role in successful business development and expansion. Discussed marketing components, market segmentation and market research design parameters. Learned to adapt marketing techniques to diverse business environments.
Barbara has many years' experience in boating-related fields. She was an avid sailor for over 30 years, during which time she and her husband cruised the Intracoastal Waterway. Barbara helped to refurbish, and then lived aboard, both a sailboat and a trawler. She worked in two large marine supply stores, assisting customers with their boating equipment needs. She also served as a cruising coordinator and education chair for a 900-member sailing club. Through her interactions with marine industry professionals, she is also familiar with marine electrical, marine woodworking, and boat repair and maintenance occupations.
Barbara managed a Habitat for Humanity ReStore for two years. She rearranged and redecorated the entire store, created a store/community event calendar, and regularly interfaced with the Board of Directors. This sustained marketing effort resulted in sales increases, and helped to further the Habitat for Humanity affiliate's mission. This experience provided Barbara with skills that would benefit her during future interactions with non-profit clients.
Barbara has published a number of business articles, including over 100 business start-up pieces, targeted marketing and advertising articles, and career path articles covering many industries. Most notably, Barbara focused her work on boating and recreation, health and fitness, home decor and remodeling, aviation, fashion, and professional services topics.