Mike L
Writer #35900
Joined 2/27/2020
4 Star Rating
100% Success
2 Projects
0 Endorsements
0 Elite Skills
Mike has been called the dog in the “Everything is Fine” meme. He's calm, cool, collaborative, & ready for anything creative. Blog posts, social ads, video scripts, e-books, you name it, he's on it.

Currently he is freelancing with IDEO.org as they work with Water.org. He's responsible for social ads, blogs, notification alerts & the coolest bank statements in the world for Water.org's savings account app, Float.

At The Grommet, he was all over the creative process. He managed Grommet Blog, leading the editorial focus, as well as writing, editing, scriptwriting, video production & SEO wizardry.

He simultaneously ran The Grommet social media. He led the distribution strategy & provided performance analysis. In his tenure, he saw an increase on Instagram of engagement 200%, audience 104%, patience with commenters 300% YoY from '17-'19.

Outside of the office, he performs & produces comedy at ImprovBoston, Union Comedy, Mess+Finesse, The Rockwell Theater & anywhere else that will let him.
Technology
Non Profit
Facebook Post
Blog Post
Email Copy

Specialties

Blog posts, emails, video scripts, social ads, content blocks

Interests

Consumer goods, technology, business, politics, environment

Education

Bentley University

Focused on marketing, video production, scriptwriting & PR.

Technology

0 Projects Completed

Mike ghostwrote for The Grommet CEO Jules Pieri on a number of societal topics including technology, small business, and sustainability.

Non Profit

0 Projects Completed

Mike wrote profiles for philanthropies and non-profits featured on The Grommet. Mike also hosted and produced The Grommet Meet the Maker Podcasts which featured small businesses that operated as social enterprises.

Blog Post

1 Projects Completed

Mike managed The Grommet Blog, a gifting and consumer products blog. He also led editorial focus, as well as writing, editing, scriptwriting, video production & SEO wizardry.

Email Copy

1 Projects Completed

Mike is working with IDEO.org as they hope water.org launch Float, their new savings account. This includes writing emails for account signups, deposits, and the coolest bank statements in the world.

Facebook Post

0 Projects Completed

The holiday season is go time for The Grommet and Cyber Weekend is especially big. They needed a way to pierce the promotion and discount noise and frame them as a place for gifts you don’t normally see. Mike and the creative time created a series of social videos that highlighted the product quickly, framed the Grommet as a destination for gifts, and had fun with tying each to a moment the viewer might be experiencing.

In total, the 5-part campaign yielded 150k+ views, 10k engagements, & 1k unique visitors across social.

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