Corporate Comm, Blogs, Social Media Strategy, Social Media Content
Strategic Communication, Luxury Brands, Third-wave Coffee, Sustainability, Local/Independent Business
Justin's graduate work primarily focused on advertising and mass communication effects. He completed extensive coursework in research methods.
Justin has written web copy, social media posts, and advertisements for healthcare providers and insurers.
Justin has written marketing copy for advertorials, websites, blogs, social media feeds, and print collateral for clients across a diverse range of industries. His writing is informed by a deep understanding of persuasion and communication theory as well as practical knowledge that has been obtained throughout a career in both the private sector and higher education.
Justin has designed and executed social media content strategies for a number of clients across a diverse set of industries. His overall approach is to identify a set of measurable marketing objectives to which all content must contribute, and to then test and adjust content in order to achieve them.
Justin has written print and online advertising copy for dozens of clients in the healthcare, entertainment, and non-profit industries, among others. He crafts appeals based on persuasion theory that are designed to activate consumer emotion.