Joseph F
Writer #35300
Joined 1/16/2020
4 Star Rating
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Senior manager, education (Dec. 2016 to Oct. 2019)
• Production lead and project manager for all USA Football online education, including courses, systems, videos, white papers and articles with reach of more than 200,000 individuals each year.
• Lead manager for all cross-departmental content strategies, including Marketing, Business Development and Football Development.
• Creative and content lead for national brands Rookie Tackle and Football Development Model.
• Recruited and managed more than 50 subject matter experts on a wide variety of topics.
• Directed e-Learning team, including operations of learning management system.
• Inter-department liaison to coordinate cross-promotional events and productions.

Senior manager, content and communications
• Public relations, media relations lead for a wide variety of USA Football programs. Oversaw internal, external and event communication, including spokesperson role, press releases, marketing initiatives, social media, media liaison and interview prep.
• Developed and implemented longterm communication strategies and goals including crisis management and national media placement.
• Assisted in the development of the Heads Up Football product development and launch, which now owns 70 percent of its market in youth football.
• Managing editor of blogs and videos. Responsible for planning, recruiting SMEs, writing and editing. Averaged 25 posts per week with 2.2 million blog visitors and 340,000 video plays in 2016.
• Oversaw production of quarterly magazine and annual report.

Contracted content writer (Jan. 2012 to present)
• Contract work producing content for website development, including technical, medical, government and other topics.

Sports editor (December 2007 to July 2010)
• Department head for a staff of 10 employees.
• Led strategy, planning and execution of daily sports section and two websites –,
• Earned Ohio AP best sports section and best special section and ranked as AP national top-10 for all three years.
Assistant sports editor (July 1999 to December 2007)
• Night manager for staff of 12 employees.
• Planned, budgeted and managed daily and weekend sections
• Earned Ohio AP best sports section and best special section and ranked as AP national top-10 for two of my final five years in this role.

News editor (September 1997 to June 1999)
• Weekend and nighttime supervisor of newsroom.
• Responsible for design, editing, slotting of daily local and wire sections, including A-1.
Feature desk writer/copy editor (September 1996 to September 1997)
• Planned, coordinated and wrote features for weekly entertainment section.
• Designed daily section, wrote Sunday features, covered music beat.
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Internal/external communication ∙ Writing/editing ∙ Storytelling ∙ Project management ∙ Social media ∙ SEO marketing ∙ Content management systems ∙ Learning management systems Blended learning ∙ Cluster blogging


Sports, technology, science, politics, non-profits, volunteer work


Butler University

Joe graduated from Butler University in 1993 with a 3.4 GPA. At Butler, he was editor of the school newspaper along with a number of other volunteer positions throughout campus.


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Working alongside some of the top subject matter expert in the world, Joe has written blogs, adult educational materials, white papers and press releases as well as creating website content focused on topics such as nutrition, psychology, athlete health and longterm athlete development. His work includes partnerships with the Korey Stringer Institute, the Harbourview Medical Center and the Centers for Disease Control and Prevention.


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A former award-winning journalist and sports editor of a mid-sized daily, Joe has launched, updated and reenvisioned web sites, blog sites, rule books, implementation guides, technical manuals and just about everything else related to the sports industry. His deep subject knowledge and quality of work has led to opportunities with ESPN, the NFL, NCAA, NFHS, USOC, national governing bodies and others.


0 Projects Completed

A former newspaper writer and editor, Joe covered local government before freelancing led him to writing blogs and website content to help people understand the forms, processes and procedures to best navigate online and in-person interactions.

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0 Projects Completed

An award-winning newspaper writer and section chief, Joe has written for sports, entertainment, science, technology, government, medical, business and a multitude of other topics, delivering the message in each client's unique voice while blending important SEO keywords within an engaging and entertaining style.

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