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Laura M
Writer #34445
St. Joseph, IL
Joined 10/30/2019
5 Star Rating
500 Projects
0 Endorsements
0 Elite Skills
Laura is a consummate communications professional -- able to craft and edit copy that evokes feelings and prompts actions. After interviewing hundreds of professionals and even more everyday people, she's quick to get to the core of any story, any person, any time. And re-purposing great content is a mission for Laura who knows how to optimize her resources and reach as many target audiences as possible. Through efficient and effective interactions, she can learn and then share -- for example -- what an endovascular surgeon does to save lives, as well as spotlight the impact on one patient who, under different circumstances, would not be alive today.
Health
Insurance
Article
Medical

Specialties

Healthcare, medical, health insurance, Medicare, internal/external communication

Interests

Features, personality profiles, editing

Education

Minnesota State University (Mankato)

Working at a small-town weekly newspaper and running the college literary magazine, Laura always did more than just the required school work, making connections and building relationships along the way.

Health

100 Projects Completed

In public relations for the last five years, Laura shifted the team's news release-writing skills into content marketing that gets attention and drives business. She served key service lines of heart and vascular, neurology/neuroscience, surgical services, women's health, orthopedics/sports medicine and health insurance for the vertically integrated Carle health system.

Insurance

100 Projects Completed

From direct marketing to member retention, Laura led a team of communicators to help Health Alliance Medical Plans prospects and members understand what top-notch healthcare coverage means and how to get the most out of it. From active campaigns to retain essential state contracts to member profiles, Laura knows how to employ the right message at the right time through the right channel.

Medical

50 Projects Completed

Laura brings medical technology and innovation to life -- not by bragging about capital investments, but by showing these life-changing necessities through the eyes of people using them every day, as well as those dreaming up the next iteration or application.

Article

250 Projects Completed

Laura uses her journalism background to tell succinct and impactful stories that feature a message of hope and a call to action.

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