Laura is a consummate communications professional -- able to craft and edit copy that evokes feelings and prompts actions. After interviewing hundreds of professionals and even more everyday people, she's quick to get to the core of any story, any person, any time. And re-purposing great content is a mission for Laura who knows how to optimize her resources and reach as many target audiences as possible. Through efficient and effective interactions, she can learn and then share -- for example -- what an endovascular surgeon does to save lives, as well as spotlight the impact on one patient who, under different circumstances, would not be alive today.