Healthcare, medical, health insurance, Medicare, internal/external communication
Features, personality profiles, editing
Working at a small-town weekly newspaper and running the college literary magazine, Laura always did more than just the required school work, making connections and building relationships along the way.
In public relations for the last five years, Laura shifted the team's news release-writing skills into content marketing that gets attention and drives business. She served key service lines of heart and vascular, neurology/neuroscience, surgical services, women's health, orthopedics/sports medicine and health insurance for the vertically integrated Carle health system.
From direct marketing to member retention, Laura led a team of communicators to help Health Alliance Medical Plans prospects and members understand what top-notch healthcare coverage means and how to get the most out of it. From active campaigns to retain essential state contracts to member profiles, Laura knows how to employ the right message at the right time through the right channel.
Laura brings medical technology and innovation to life -- not by bragging about capital investments, but by showing these life-changing necessities through the eyes of people using them every day, as well as those dreaming up the next iteration or application.
Laura uses her journalism background to tell succinct and impactful stories that feature a message of hope and a call to action.