Jo M
Writer #34424
Joined 10/29/2019
4 Star Rating
587 Projects
0 Endorsements
0 Elite Skills
There's a difference between being a good writer and being a great writer. After all, if it were merely a matter of putting one word after another, we'd all be making a living from doing it.

My experience gives me a greater understanding than many of the power of words, without losing sight of the core reason for copywriting; to drive clicks, conversions and conversations. During the course of my career, I've written all kinds of copy, from scientific blog posts on beauty product ingredients, to technical white papers on mobile network infrastructure components.

While I specialise in writing for beauty, health, wellness and also technology and artificial intelligence, I also write for a number of other industries, from insurance to sexual intimacy (yes, really). Because having variety in what I do keeps things fresh and allows me to keep producing great content.
Manufacturing
Nutrition
Beauty
Business
Technology
Blog Post
Energy
Medical
Cooking/Beverage
Lifestyle

Specialties

Beauty writing
Skincare writing
Salon technology writing
Aesthetics writing
Technology writing
Startups writing
Health, wellness, organics writing
SaaS writing
AI writing
Artificial intelligence writing
Insurance writing
Website content
Blog posts
White papers
Positioning papers
Press releases

Education

Kingston University

She was awarded a first-class master's degree in Creative Writing & English from Kingston University, UK, where she was selected to be personally mentored by Oscar-winning author and screenwriter, Hanif Kureishi.

Nutrition

100 Projects Completed

As head of content at adio.org, a doctor-led website, Jo has written extensively on the benefits of a healthy diet, the right foods and supplements for longevity and the correct nutrition.

Beauty

100 Projects Completed

Jo has written for a number of clients and her projects include everything from website copy and blogs, to package and label copy.

Business

100 Projects Completed

Jo's extensive marketing career was in B2B, so she has written a number of business items, including feature articles, case studies, opinion pieces, press releases and more.

Technology

100 Projects Completed

Jo's extensive background in marketing communications spans working in the IT, IT services, SaaS, and telecoms networking spaces.

Lifestyle

50 Projects Completed

Jo regularly writes for a leading health monitoring company and a number of lifestyle brands.

Medical

20 Projects Completed

Jo has written for a number of beauty technology clients, offering FDA technology medical treatment devices for spas, salons and aesthetic clinics.

Manufacturing

10 Projects Completed

Jo writes content for one of the UKs leading warehouse storage associations and a leading storage and shopfitting company.

Cooking/Beverage

5 Projects Completed

As head of content at adio.org, Jo helped produce and edit a 50,000 word healthy eating book led by a medical doctor, and a wealth of healthy recipes. She has also worked for clients in food manufacturing and delivery and is a keen home cook.

Energy

2 Projects Completed

Jo is retained by a UK client providing connectivity for net zero energy projects worldwide.

Blog Post

100 Projects Completed

Jo has written blog posts in the following industries (amongst others)

Health
Wellness
Alternative medicine
Beauty & skincare
Medical
Beauty technology
SaaS
AI
Insurance
Storage

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