There's a difference between being a good writer and being a great writer. After all, if it were merely a matter of putting one word after another, we'd all be making a living from doing it.

My experience gives me a greater understanding than many of the power of words, without losing sight of the core reason for copywriting; to drive clicks, conversions and conversations. During the course of my career, I've written all kinds of copy, from scientific blog posts on beauty product ingredients, to technical white papers on mobile network infrastructure components.

While I specialise in writing for beauty, health, wellness and also technology and artificial intelligence, I also write for a number of other industries, from insurance to sexual intimacy (yes, really). Because having variety in what I do keeps things fresh and allows me to keep producing great content.